Blog

#InClassThisWeek: Writing to Ensure Understanding

Last week in class, 113 students passed their Google Analytics (GAIQ) certification. Hooray! That’s great. Maybe. My concern is that they are professional test takers who may or may not have mastered the principles of digital marketing analytics. As a marketing professional, I believe there are three very important traits that together make up an

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#AdultingPractice: Balance Academics and Extracurricular Activities

By now you know a healthy balance of academics and extracurricular activities is key to a successful college experience. An imbalance not only causes poor performance in one area but can lead to stress and anxiety in both. Here are four tips for juggling academics with extracurriculars. Academics is Your Day Job Your first responsibility is learning

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#InClassThisWeek: Marketing to {insert diversity label here}

What’s the difference between marketing to Digital Moms, Asians or Affluents? I mean, you just place your ads where the audience is (repeatedly), in a time when they are open to seeing them, and then let your brilliant creative do the work. If that doesn’t work, you just coupon them until they buy. Right? It turns

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#InClassThisWeek: The Internet is a Very Big Deal

#InClassThisWeek: The Internet is a Very Big Deal This week we are studying the Internet’s Impact on Sociology, Motivation, Group Behaviors and the Associated Economic Impact When teaching Digital Natives, it’s important to remember they don’t know what life is like without ubiquitous connectivity – everybody connected, all the time, to everything. They can’t remember

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#InClassThisWeek: Brad Pitt Teaches Marketing Analytics

With the start of the new school year, I’ve decided to share a little more about what we are doing in class each week with hope that it will encourage connection between the digital marketing community and students. Please join in the conversation. #InClassThisWeek: Moneyball While Angelina Jolie is reportedly scheduled to teach at the

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Students: Let’s Make #ThisYearBestYear

For many of you, this is your last summer as a student. Next year (and every year after that), you’ll have a full-time job. Life will never be the same again. Some of you will embrace this notion as an exciting opportunity and others will look at the calendar with fear and dread. Either way, it’s coming

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4 Reasons You Should Hire a UGA Digital Marketing Intern This Fall

Hiring an intern to assist with marketing can be a cost-effective way to give your small or medium-sized business a competitive edge. What can a digital marketing intern bring to your business? 1. Social Media Savvy Do you need help creating content for your Twitter or Facebook account? Are you wondering if your strategy for

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