The Cheesecake Factory is known for a wide variety of food options, however there is one particular item that brings customers together: cheesecake.
With more than 30 flavors, the cheesecake bar has something for everyone. Signature flavors include Fresh Strawberry, Toasted Marshmallow S’mores, Fresh Banana Cream, Hershey’s Chocolate Bar, and more. Depending on the time of the year, this restaurant offers speciality flavors, some of which include Pumpkin, Birthday Cake, and Peppermint Bark. At an average of $10 per slice, this slice of cheesecake provides customers with a bang for their buck. It is a hearty slice, served with two pumps of whipped cream. In all honesty, my tastebuds are longing for a bite of one of these as I am typing this blog (it is THAT good).
With over half of a million followers, the Cheesecake Factory has a towering presence on social media compared to other restaurants. I believe that there are several reasons behind its reigning status. First, they engage with their consumers through their social strategy. By using photos posted by their consumers, Cheesecake Factory is not only curating content, but also giving their customers a reason to feel “included.” Second, this company uses the appropriate channels to project their messages. Between Instagram, Twitter, and Facebook, Cheesecake Factory is not spread too thin by being on unnecessary channels like Snapchat or YouTube. This allows customers to engage a heightened basis. Third, their content is high quality in terms of their images and caption content. They utilize this channel to display both existing and new products, with high-end images that appeal to viewer’s tastebuds.
Overall, The Cheesecake Factory is one of the top competitors that I have come across, in terms of both social media strategy and taste of products!