Twitter Wars: Wendy’s vs. Wingstop

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Twitter Wars: Wendy’s vs. Wingstop

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Guess who’s back. Back again. Wendy’s back. Tell a friend.

To no surprise, the Queen of Twitter herself, Wendy’s, has met the challenges of another opponent.  This time, this adversary is another fast food player, Wingstop.



Earlier this month a pairing of two business signs inspired someone to tweet this:

We quickly learned that Wendy’s is not the only one with Twitter comeback skills. Wingstop replied with a rap to the fan tweet:

But, Twitter lovers know that Wendy’s rules the fast food restaurant platform game, so of course someone had to get her involved in this:

At first, it seems that Wendy’s is being light hearted to the whole situation and just makes a quick remark, referencing a Kendrick Lamar lyric.  Has the Queen gone soft on her opponents? Absolutely not. Wingstop replies with a clever attack strategy:

At this point, the Queen can no longer contain her sass. Wendy’s came back with straight bars. She was obviously ready for a rap battle at any moments notice: 

The two go back and forth for a while, spiting fire verse after verse: 


I can guarantee you, we are all more than impressed with the skills that we have just witnessed. Wingstop was not backing down that quickly. They come back with this:

The pair finally ends their version of epic rap battle:

The Queen feels no need to respond to this last tweet and the two drop their mics and step off the stage. Meanwhile, the world is begging for an encore. Knowing Wendy’s, there will be one sooner or later.

All joking aside, I think that these companies have finally found a way to capture the millennial attention. This has been a huge problem for brands over the years because we do not react to normal advertising like the generations before us.  Is the answer to not advertise at all, but make the brand an entertaining personality? I think it is a great start. We are starting to see brands develop more recognizable personalities through social media. Wendy’s is the greatest example of this recently. This sassy personality is what got them to the top of the game. I mean, just take a look at their Twitter bio:

Millennials associate more with these brands and they become not just a place to eat, but a topic of conversation. The Twitter Queen knows exactly what she is doing and I am here for all of it.




Marshall Hahn

Marshall Hahn

October 17, 2017at 3:22 pm

Wendy’s has obviously learned their target audience and are catering to millennials on Twitter with these rap-like battles. I think it works very well for them as you mentioned. With that being said, I do not think it would work quite as well for other businesses, like Home Depot for example. I think with their industry being fast food it makes more sense.

    Holly Tessmer

    Holly Tessmer

    October 17, 2017at 6:09 pm

    Hey Marshall! I definitely agree that the industry that they are in is a big part of their personality. A fast food restaurant can be more casual and have attitude, but a place like Home Depot would be more formal to appeal to their audience.

Bryn Clouser

Bryn Clouser

October 21, 2017at 4:08 pm

I think this is hilarious! Kudos to all companies for getting involved. In this day and age, millennials only get their news from Twitter and Facebook, so this is not only funny, but a great marketing tactic.

Charly Neel

Charly Neel

November 9, 2017at 12:12 am

This is sooo funny. Everyone is right, they definitely know their audiences. At the very least, this would give me a laugh and then make me crave wings and a frosty. They should be careful though, just because I feel like at a point using a company Twitter account for rap battles and dissing other companies can give them an unprofessional look. But for now, it’s fun. I support it!

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