As mentioned before, an effective website inspires specific action depending on the goal of the brand. As of now, most brands have some sort of social media to engage with fans/consumers/brand followers. It’s important for a brand to understand the purpose of each social media platform and develop a reason for being on each specific platform so that the brand isn’t just generating useless noise. Below are the mission statements of some of the most popular forms of social media to help understand the purpose of each platform:
- Facebook’s Mission: To give people the power to build community and bring the world closer together.
- Twitter’s Mission: To give everyone the power to create and share ideas and information instantly, without barriers.
- YouTube’s Mission: To provide fast and easy video access and the ability to share videos frequently.
- Instagram’s Mission: To allow you to experience moments in your friends’ lives through pictures as they happen.
- Pinterest’s Mission: To help people discover the things they love, and inspire them to go do those things in their daily lives.
I have compiled a short list of tips to integrate social media accounts with you website:
- Starting with the Google search: The Google My Business page should invite potential viewers to check out your social media accounts.
- Within the website: The homepage should display the social media icons that the brand is present on. Also, these links should be responsive and take the viewer to the intended social media account.
- Within each product page: Add social media “share” buttons when relevant. Ask yourself: “Will viewers think this information is worth sharing?” If so, add the icons to inspire consumers to share your brand with their friends (this is practically free marketing).
Building an effective website is jus the beginning of a strong digital marketing strategy. Use your website to inspire viewers to connect and engage with your brand on social media.