Search Engine Optimization

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Search Engine Optimization

In a recent blog, we talked about Google AdWords – a paid form of search engine marketing to strengthen your search results. Search engine optimization has a similar goal, but you don’t pay to enhance your online visibility. It is the process of getting traffic from free “natural”, “organic”, or “earned” search results on search engines.

Learning SEO can be daunting, but it can be extremely powerful for your company with some basic knowledge.

The Periodic Table of SEO Success factors:

The table is designed to broadly guide those new to SEO by explaining the general areas to keep in mind. The table is divided into On-The-Page Factors and Off-The-Page Factors. As the publisher of your website, you have direct control over on-the-page factors, and your off-the-page factors are influenced by your website visitors and readers.

Google and Bing use an algorithm to analyze websites to help people find exactly what they are looking for. The key to higher search rankings is making sure your website has the information search engines look for with their algorithms.

  • Words matter – Search engines analyze every word on the web to narrow results to pages that include specific searched words.
  • Title tags are important: Each page on your website has an official title in the coding. Search engines analyze the title because it is often a summary of the page, so make sure your official titles are descriptive.
  • Links matter: A webpage with a lot of links looks good to search engines because legitimate links are based on referral.
  • Reputation: Search engines favor a site that maintains consistent, engaging content.

Good SEO is about making sure you website has strong content that is supported by the factors mentioned above. 


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