Recently, it came to light that President Trump’s personal Twitter account had been deleted for approximately 11 minutes. Because of the popularity and major scrutiny that comes towards his account, people were baffled as to why he deleted it. However, it was quickly revealed that a rogue Twitter employee was behind this. At first, Twitter issued a statement that said the account had been deleted as an act of “human error.” Later, it was revealed that on her last day as a Twitter customer support employee, a woman decided to “go out with a bang” and deleted the President’s account. This announcement brought out a lot of drama: did this women infringe upon President Trump’s free speech, or was she a hero for silencing him?
In the social media realm, this created a lot of corruption. How many Twitter employees had access to President Trump’s personal account? Why did this employee have the authority to shut down such a prestigious account? Especially with all that is in the news about Russia meddling with social media in the election, this was very bad PR for Twitter. Even though the account was only deleted for mere minutes, this is a disaster that should have never happened. While President Trump chose not to comment on the issue, Twitter should be very apprehensive in regards to how this will impact their future.
Currently, my advice to Twitter is this: do not let too many employees have the power to delete prominent accounts, have a better strategy when explaining “rogue employees,” and issue correct statements, in a prompt manner, instead of blaming “human error” for an intentional act. Social media is far too important in shaping the minds of constituents and should not be abused because someone wanted to go out with a bang.