Cards Against Humanity, the infamous card game loved by young adults, launched a holiday promotion late Tuesday evening that is combating President Trump’s U.S.-Mexico border wall. The internet blew up and shared various posts about the card company’s campaign to “Save America” to where the program sold out on Wednesday morning. The promotion stated that customers could contribute to a wall-blocking project, promoted and supported by them, by purchasing a $15 surprise gift package.
The Chicago company is very expressive with their beliefs, just like the audience they cater to. This promotion explicitly states their political stance, at least their stance on the infamous Wall, and they see this as a way to do good while increasing their publicity. Since President Trump’s Wall is such a hot topic in the media in general, it is no surprise that the promotion went viral and flooded by social media. This is what they stated on their website: “Donald Trump is a preposterous golem who is afraid of Mexicans. He is so afraid that he wants to build a twenty-billion-dollar wall that everyone knows will accomplish nothing. So we’ve purchased a plot of vacant land on the border and retained a law firm specializing in eminent domain to make it as time-consuming and expensive as possible for the wall to get built.”
I think this is a great marketing campaign to start out the holiday season. I may be extremely biased because I am a Mexican woman, but the marketing implications of this campaign are effective as they can be. The website is clear and straightforward in its purpose by clearly putting where people could donate and receive their gifts, not to mention that it is its very own website for the special promotion and not just a feature on their main website.
The power of word of mouth and organic sharing is what caused the slight viral feel of the promotion. As I mentioned before, various posts about the promotion were seen on my social media and mostly from Facebook because people were sharing articles from various sources. Since they are currently sold out I think that the promotion was a success, I now want to see how they are going to handle the actual delivery of these special gifts and if they will restock after the initial people who ordered receive their gifts. Meanwhile, I will wait patiently until I can order my gift.