4 Reasons You Should Hire a UGA Digital Marketing Intern This Spring

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4 Reasons You Should Hire a UGA Digital Marketing Intern This Spring

Have you been thinking of hiring a marketing intern this Spring or Summer? Terry College Digital Marketing students are ready to work. They are highly motivated and prepared to make an impact.

What can a digital marketing intern bring to your business?

1. Social Media Savvy

Do you need help creating content for your Twitter or Facebook or Instagram account? Are you wondering if your strategy for using these tools is on par with the latest thinking? Terry College Digital Marketing students are learning how to best use social media tools for business in their classes. With their social media knowledge, marketing interns will have a better grasp of what strategies you should pursue online. By hiring these students, you can support new channels or increased activity on the platforms where you already have a presence. You can also easily measure the effectiveness of the activity as Terry College interns also have strong analytical skills.

2. Spirit! They’ve Got Spirit! Yes, They Do

Joe Koufman, CEO of AgencySparks says “An intern will work hard for you because they believe that showing you their best work is the most efficient path to employment. They want to help your and are willing to go the distance in extra research and attention spent on projects so that in return, either you will give them a full-time job upon graduation or open up your network to help them find a job.”

3. Word-of-Mouth

Terry Marketing students are well-versed in WOM Marketing. When they have a positive experience at your business, they will become your brand’s advocate. They will tell their parents, friends, professors, anyone that will listen, about how great your company is. That means that you raise your profile and possibly gain more clients in the bargain.

Of course, you won’t get a brand advocate if all your intern does is get coffee and file paperwork. You have to be a mentor and teach the skills required for success in your company. Also, set clear goals for the internship, so everyone involved knows what they’re getting into.

4. Test Run

Today’s marketing intern could be tomorrow’s employee. The National Association of Colleges and Employers has consistently reported that 20-25% of new hires are sourced from the employer’s own internship program. It’s a statistic that makes sense. When you bring on an intern, you choose someone with the skill set you require as well as enthusiasm for the field. You choose an employee based on the same criteria.

To find a UGA Digital Marketing Intern, start here and search for Students Seeking Internship Opportunities. Before you reach out for a student however, take some time to write out a detailed yet concise description of the intern’s duties and allocate a budget to pay them. Finding the right marketing intern will involve an investment of effort on your part. However, bringing in a young, passionate student will be well worth it for your business.


1 Comment

Candice R. Hollenbeck

July 23, 2016at 12:08 pm

Thank you! Well said, and I agree. I am amazed by the talent our students have and the time and effort they put into their work!

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