In January of 2017, Alisha Ramos left her job at a tech start-up to focus on her company, Girls’ Night In. Girls’ Night In is a brand and community built on the belief that as our lives get busier, the more important it is to take a break.
With phrases like “Self-Care” and “Treat yourself” constantly surfacing on social media, it’s easy to dismiss the Girls’ Night In brand as another Instagram fad focused on selling you expensive face masks. Let me reassure you that Girl’s Night In is a brand worth buying into.
After my initial glance over the Girls’ Night In website, I subscribed to their weekly newsletter. Now it feels like a hug from my inbox every Friday morning. (You can subscribe here!! http://girlsnightinclub.com/ )
As an INFJ-T Myers-Briggs personality type, it’s hard to function in a society that’s “always on.” Being an introvert in a largely extroverted profession can easily lead to feelings of fatigue and isolation. When a fellow introvert referred me to Girls’ Night In, I was reassured in knowing that others experience adrenal fatigue. Girls’ Night In offers relatable posts with titles like “How to Survive Work Events if You’re an Introvert (Yes, Hiding in Your Hotel Room is OK),” and “6 Sneaky Ways to fit Wellness Into Your Day.” In addition to their blog posts, Girls’ Night In offers interviews (or conversations with women we admire on their work, passions, and the rituals that keep them balanced in their busy lives), book clubs, and a shop.
Girls’ Night In turned 1 year old this month and has already organically obtained 20,000 subscribers. This is due in part to to their BOMB newsletter and engaging social media accounts, but at it’s core, Girls’ Night In is an authentic brand.