How to Help Your Personal Image Through Social Media

How to Help Your Personal Image Through Social Media

Social media has been notorious for hurting people’s personal image, but there are ways for it to help people in a professional setting. One of the first impressions you make to a future employer or client comes before you even have the chance to say anything. In the era of social media, they can know a lot about you from a quick google search. Instead of hiding from this, go make a great first impression. Here are five ways to help your professional image using social media


  1. Make Your Voice Heard

Make posts often about interesting topics that have to do with your field. If you find an interesting article, do not be afraid to share it on social media. It can be daunting trying to keep up with all forms of social media. Instead of trying to keep up with it all, try keeping up with just 2 or 3. This way you are very active and knowledgeable on a couple of outlets rather than doing very little on many outlets.

  1. Change It Up

When posting, you want to avoid doing the same thing repeatedly. It could be beneficial to create a game plan on when to post different articles and videos. This will help people to stay engaged and interested in the things you are posting.

  1. Show What You Are Doing

We all know that one person who overshares on Facebook, but there is a middle ground of showing what you do and oversharing. It could help your professional image if you post pictures volunteering or doing other positive things in your community.

  1. Go The Extra Mile

Do not be afraid to reach out to people directly when trying to build a personal brand. This shows people you really care about what you are doing.

  1. There Is No Going Back

Everyone has heard be careful about what you post on the internet because once it is out there you cannot get it back. This is pretty self-explanatory with pictures, but you need to be care about what you say too. You never want to post anything bad about a current employer because they might see it or if you are in the market for a new job, the new employer could see it and have a bad impression. If you are willing to hurt the other company’s image, what is stopping you from doing this to a new company?

Works Cited

Alspaw, Sarah. “Building a Professional Image through Social Media.” Career Journal, vol.10,no. 2, Mar. 2013, pp. 1–2.

Patel, Sujan. “9 Ways to Use Social Media to Build Your Personal Brand.” Forbes, Forbes   Magazine, 12 Nov. 2016, social-media-to-build-your-personal-brand/#242ac2a43520.


Ruolan Ding

Ruolan Ding

January 16, 2018at 11:42 am

these are some good tips for us to establish a professional image not only on social media but also in person face to face. Good suggestions that allow us to make the right decisions before we post anything on site. Thinking twice, three times or even more before we post anything. Thanks for sharing these good tips.

Jade Bridges

Jade Bridges

January 16, 2018at 1:56 pm

I love how you turn the situation around into a positive one. I remember growing up everyone always saying, “Be careful what you post!”, but never gave us tips on how we could post in our advantage. It’s amazing that the first things employers will do is google your name. If we prepare, like you suggested, this could be a major advantage vs. people who do not clean up their sites. Good tips!

Lauren Godleski

Lauren Godleski

January 16, 2018at 7:39 pm

Found this post super insightful considering we are finally at the age when headhunters, recruiters, etc are looking at us for full time jobs. These were great tips to keep in mind because a personal brand is becoming more important in this tech-driven society.

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