Social media has been notorious for hurting people’s personal image, but there are ways for it to help people in a professional setting. One of the first impressions you make to a future employer or client comes before you even have the chance to say anything. In the era of social media, they can know a lot about you from a quick google search. Instead of hiding from this, go make a great first impression. Here are five ways to help your professional image using social media
- Make Your Voice Heard
Make posts often about interesting topics that have to do with your field. If you find an interesting article, do not be afraid to share it on social media. It can be daunting trying to keep up with all forms of social media. Instead of trying to keep up with it all, try keeping up with just 2 or 3. This way you are very active and knowledgeable on a couple of outlets rather than doing very little on many outlets.
- Change It Up
When posting, you want to avoid doing the same thing repeatedly. It could be beneficial to create a game plan on when to post different articles and videos. This will help people to stay engaged and interested in the things you are posting.
- Show What You Are Doing
We all know that one person who overshares on Facebook, but there is a middle ground of showing what you do and oversharing. It could help your professional image if you post pictures volunteering or doing other positive things in your community.
- Go The Extra Mile
Do not be afraid to reach out to people directly when trying to build a personal brand. This shows people you really care about what you are doing.
- There Is No Going Back
Everyone has heard be careful about what you post on the internet because once it is out there you cannot get it back. This is pretty self-explanatory with pictures, but you need to be care about what you say too. You never want to post anything bad about a current employer because they might see it or if you are in the market for a new job, the new employer could see it and have a bad impression. If you are willing to hurt the other company’s image, what is stopping you from doing this to a new company?
Alspaw, Sarah. “Building a Professional Image through Social Media.” Career Journal, vol.10,no. 2, Mar. 2013, pp. 1–2.
Patel, Sujan. “9 Ways to Use Social Media to Build Your Personal Brand.” Forbes, Forbes Magazine, 12 Nov. 2016, www.forbes.com/sites/sujanpatel/2016/11/12/9-ways-to-use social-media-to-build-your-personal-brand/#242ac2a43520.