Gone are the days of aged white men, who sit in high rises overlooking a nameless concrete jungle, demanding that the lowly consumer purchase what they have to sell. Late night televisions blasting “As Seen On TV” no longer dictate what flies off the shelves. It’s 2018, and the wave of influencers in here, there, and everywhere.
Influencer marketing took the world by storm in 2017 and is only making more headwind as the days go by. The new wave of consumers demanding a familiar face and a personal touch to their advertisements is right up the alley of the thousands of social media influencers who are the faces of numerous products, services, and ideas. Companies seek these entrepreneurs to reach their millions of followers to put in a positive word or two on their feeds. Because digital marketing is becoming so much more targeting through big data and analytics, it is a sight for sore eyes when an individual can see someone they “know” and trust push them in the right direction of their purchasing decisions.
Many influencers run different routes when advertising through their feed. Some post videos, while others feel a static image of them and a clever caption will do the trick. However, all have mastered the art of projecting a certain image and lifestyle with their name and all products they stand behind. This is wonderful for marketers because the ground work has been laid; the only thing left is to add the cherry on top (in this case, the product is said cherry).
Digital marketing is the linchpin in an influencer’s world. It allows people to project a certain lifestyle associated with the product they are selling, as well as allowing consumers to opt into partaking into the fantasy of social media. This wonderfully creative and inclusive trend has just hit beginning. After all, 2018 is the year of the Influencer’s Empire.