For those of you who don’t already know about the wonders of the Hooked app, it’s currently known to be the #1 College Food and Drink app in the nation. Hooked is an app created by college students for college students. As we all know, college students are always on a tight budget when it comes to spending money on food. Hooked simply created a solution for these hungry and broke college students. What better way to make these exclusive restaurant deals and discounts easily accessible than on your smartphone?
Hooked is currently making its way to being on every college campus in the nation. Thanks to digital marketing, the app has increased users tremendously as well as extending partnerships with more college campuses. The app was Mashable’s featured “App of the Day”, and after just a few hours, Hooked recieved thousands of new downloads and users from Mashable’s following.
It’s crazy how digital marketing can influence start ups like Hooked in just a matter of time. One shoutout/feature can lead to hundreds or thousands of new followers. A leading platform like Mashable who holds a major influence in the social networking world has the ability to effectively market Hooked and help the application towards fulfilling its ultimate goal.