I bet you can’t recall the last time a salesperson came knocking on your door asking you to buy from his or her unnecessarily wide selection of mops – or anything for that matter. Most of us could agree to assume that the traditional salesperson hardly exists anymore, but does that really mean sales is dead? And is the rise of technology and social media wiping out the realm of sales, or is it doing just the opposite?
Maybe this can be answered by redefining the very idea of sales. According to Daniel H. Pink’s To Sell Is Human, to sell to someone is to move someone, to convince others to “part with [their] resources…so that we both get what we want.” In-person salespeople may have been more or less forgotten years ago, but that does not necessarily mean that the world of selling has been completely obliterated, because perhaps sales has taken on a new mask. A mask that very much includes the technological advances and ever-changing social media platforms of today. Despite the idea that this new digital age is replacing the selling experience, the digital age, in fact, is the selling experience. Think about it. From Instagram to Etsy to YouTube, they are all channels through which someone convinces another to give up his or her resources, whether it be attention or affection or actual money. So is sales really dead? Maybe for the guy (or gal) on commission demonstrating how well the mop works, but much thanks to the digital world, the art of a different kind of selling is still very much alive.