The importance of SEO. Search Engine Optimization. These three words can transform a hobby into a small business. These three words can move your small business into a large enterprise. For the importance of this blog, it will relate to utilizing search engine optimization to grow a small business where most of the revenue is generated online through sales. Organic, or unpaid search results are often known as to be the backbone of a company. Sure, anyone can generate sales from paid advertisement, but for a business to really profit it must create constant growth while not having any paid advertisement campaign attributed to the majority of its sales. This brings up the topic of search engine optimization. In short, search engine optimization is the deciding factor in how often your website or products are viewedby customers searching on the internet. There are many factors that go into how often your website is seen by the millions of people out there. The most important part is the title of your store and products. These titles will land you organic searches and get viewership to your online store. Also, the “tags” within your products are used by your website provider in order to optimize how your products are seen. These key words can make or break a small business. Although there are many other ways to grow traffic to your website, the key way to generate organic traffic is through search engine optimization. SEO is a very complex subject and I hope this will be a small part in helping your understand SEO to grow your business.