Twitter Reacts to Vikings vs. Saints

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Twitter Reacts to Vikings vs. Saints

One of the greatest aspects of social media is that it allows millions of people to react to, engage, and discuss events that are occurring around the world with fellow users. Sports have benefited greatly from the interaction between social media users. Real-time reactions occur after every play and fans are constantly letting their opinion be heard.

Each week, this blog will take a look at the biggest sports plays and analyze and evaluate why the plays had the reaction that they did. I’ll also be looking into different teams’ social media accounts and critiquing their use of the platform and their strategies in the social world.

There is no better place to start than the NFL playoff match-up between the Minnesota Vikings and New Orleans Saints. Minnesota won on a last-second touchdown pass, breaking the hearts of Saints fans. Here are some of the best reactions:

Cy Guy used blaming as his mechanism for coping with the painful loss. While #43 (whose name is actually Marcus Williams) definitely missed the tackle, I would like to see Cy Guy go out and try to tackle Stefon Diggs himself.

Bro Jogan decided that even though the Saints lost in incredible fashion, he will always support his team. In fact, this seemed to be the sentiment of the majority of Saints fans. Even though it was as excruciating of a loss as possible, “Who Dat Nation” is going to continue supporting their team.

In fact, this was the general sentiment on the Saints’ official twitter page. The organization is definitely trying to market the team as a community between the fans and players as almost every tweet since the loss has been about the “nation” still loving their team. In this regard, the Saints have created a brand community – something a lot of companies strive to do. It is clear that no matter how brutal the loss may be, “Who Dat Nation” will stay loyal to their team.

On the opposite end of the spectrum, let’s see how the Viking’s fans reacted to the play.

From the typo to the excessive amounts of punctuation, it’s clear the Vikings’ Twitter account is much less professional than the Saints’. Minnesota’s account reads like a fan is just typing out their thoughts.

This is much different than the professional-acting New Orleans account trying to create a brand community around the team. It’s not that Minnesota doesn’t want a community, but their Twitter is attempting to be much more personal and less corporate. Let’s see how the fans reacted:

Nice.


2 Comments

William Oster

William Oster

January 17, 2018at 1:06 pm

Definitely looking forward to reading this blog over the next few months!

Davis Gray

Davis Gray

January 17, 2018at 3:55 pm

I liked how you inserted in the tweets throughout the article. Very entertaining and professional-looking.

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