Wendy’s Twitter Roasts

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Wendy’s Twitter Roasts

Wendy’s is not your average corporate Twitter account. Instead of tweeting information about new products, promotions, or prices Wendy’s instead has created their social media campaigns around roasting either other fast food restaurants or fellow twitter users. A roast is when you make fun of someone so bad you’re on fire, not just once but repeatedly. Their strategy of using their twitter account to be funny is what has attracted the younger generation to their twitter account and has also helped keep Wendy’s relevant in a time where fast food has experienced a decline in popularity. Wendy’s has over amassed over 2.3 million followers and recently won a record for most retweeted tweet of all time with over 3.6 million retweets. Corporate’s leniency on the posting of tweets leaves room for creativity for the only tweets that need corporate approval are the ones targeted towards their competitors Burger King, McDonalds, and Wing Stop for example. They also respond to your “average” twitter users tweets towards Wendy’s. These responses allow customers to feel included in the conversation and increases brand loyalty. Wendy’s “funny” twitter idea has now spread to several other corporations such as Pop Tarts, Moon Pies, and Arby’s.

 


About Author

Leanne Burgess

Leanne Burgess

UGA '19 Marketing Major with Digital Marketing Emphasis Sports Management Minor Entrepreneurship Certificate

4 Comments

Mehfuza Patel

Mehfuza Patel

January 17, 2018at 7:42 pm

This is actually really surprising! I would never have thought of a fast food chain like Wendy’s to come off in such a way on social media. Although, I think it is a good strategy to attract the younger generation on social media. I’ll have to follow and check this out!

Landers Sentell

Landers Sentell

January 17, 2018at 9:23 pm

It’s interesting to see corporate accounts show personality! I think this will become a new trend, but it could get awkward when some companies try too hard to roast or be funny.

Naiara Lopez

Naiara Lopez

January 17, 2018at 10:09 pm

I find this trend very interesting and risky in a way. There is no doubt that the company has found a unique way of being the center of attention and relevant amoung young people. This results in a very effective advertising and marketing tool. I look forward to seeing how this type marketing/advertising develops in the future.

Emilee Stapleton

Emilee Stapleton

January 18, 2018at 9:11 am

I think that a company like Wendy’s showing some personality is great! I definitely agree with Landers though. I think that this strategy has to be done in the right way or else it might come off in a “try hard” way.

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