Wendy’s is not your average corporate Twitter account. Instead of tweeting information about new products, promotions, or prices Wendy’s instead has created their social media campaigns around roasting either other fast food restaurants or fellow twitter users. A roast is when you make fun of someone so bad you’re on fire, not just once but repeatedly. Their strategy of using their twitter account to be funny is what has attracted the younger generation to their twitter account and has also helped keep Wendy’s relevant in a time where fast food has experienced a decline in popularity. Wendy’s has over amassed over 2.3 million followers and recently won a record for most retweeted tweet of all time with over 3.6 million retweets. Corporate’s leniency on the posting of tweets leaves room for creativity for the only tweets that need corporate approval are the ones targeted towards their competitors Burger King, McDonalds, and Wing Stop for example. They also respond to your “average” twitter users tweets towards Wendy’s. These responses allow customers to feel included in the conversation and increases brand loyalty. Wendy’s “funny” twitter idea has now spread to several other corporations such as Pop Tarts, Moon Pies, and Arby’s.