The truth is, good or bad, Black Panther has already cemented itself as one of the greatest movies of the 21st century.
The Black Panther character first came about during the early 1960’s in Marvel Comics (Fantastic 4 #52). Co-creators Jack Kirby and Stan Lee weren’t actually inspired by the Black Panther Party, a well-known political group at the latter end of the 20th century. In 1972 Marvel actually veered away from the name, referring to the superhero as the Black Leopard, due to the political connotations the hero’s name had taken during this time.
I first became interested in the movie solely based of the character’s name as I thought he had some correlation with the political group. It wasn’t until recently after doing background research on the movie that I realized it was mere coincidence that the group and black Marvel hero shared the same name. I feel as though many of the audience members still may not know there is not an actual connection between the two but nonetheless it has drawn me and others to the highly anticipated movie.
The debut sneak peek trailer aired during Game 4 of the NBA Finals this past June where the trailer was viewed 89 million times within 24 hours and dominated the social media talk for much of that night over the actual NBA game. Social media outlets such as Twitter has not stopped the hype ever since with comparisons of the movie poster and iconic Black Panther Party leader Huey Newton which also brought about attention across Twitter.
Controversial or not, images such as these alongside the posters that have come to light through the Black Panther Movie twitter page has brought publicity to the film. The hype that the unofficial “Black Twitter” universe has also brought to the movie has only helped Marvel’s expectations as one of, if not the most, anticipated Marvel movies alongside Avengers: Infinity War and Captain America: Civil War.
Fandango, an online movie ticket seller, reported last month that its first 24 hours of ticket pre-sales for the film was the largest by any other Marvel film. The projections for the films earnings opening weekend are overwhelming. This can partially be contributed due to the awesome sneak peek trailers, online posters, and all around social media attention it has drawn from its Twitter page, @theblackpanther, with almost 500K followers, to several movie trailers with millions of views each. The anticipation is relentless and I personally can’t wait for February 16th!