Ethics in the Midst of a Gold Mine

Ethics in the Midst of a Gold Mine

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As we all know, Mark Zuckerburg had the idea of a lifetime that completely revolutionized the internet. Facebook now has over 1.5 billion users – that’s more populous than any of the seven continents. We might not realize it now, but Facebook is way more than just a website. This site has impacted our history and will be in textbooks for years to come. Our generation is marked with a tech boom and Facebook is a highlight of the story – for the first time in human history we are more connected than ever before.

Most of us use Facebook every day, and clicking on the little blue logo has become second nature when we are caught in a moment of boredom. While the amount of time everyone spends on it differs, I think we can all agree that our society spends a significant portion of our time on the platform. Brands have caught on to the significance of the social platform in their marketing plans. Whether you are a large corporation or a family owned business, the brand image your company portrays on the site is important to consumers.

While the original purpose of Facebook was to connect friends to one another, the money and success of the platform has been found in the realization that Facebook Ads have the unique power to connect brands to an incredibly specific target audience. Companies can now pay Facebook to show their advertisements to the exact type of consumer they are trying to find – whether based on age, location, gender, etc. This powerful tool allows marketers from all types of companies to be more efficient and spend their budgets more wisely. Not to mention they now have concrete, traceable evidence of how their promotions and advertisements generate leads.

So it’s 2018 and Facebook has been around awhile. We now realize the power and significance this platform plays in our day-to-day interactions with friends and with our interactions with the brands we love. I’d argue Mark Zuckerburg has a lot more power than the common consumer realizes, with a large portion of the world being active users of his site.

We have never really had anything like this before in our history, so naturally we aren’t quite sure the effects of this type of technology. The unknown of it all can be a bit daunting, but I think it’s really exciting and encouraging that the man behind the screen has made a vow to remember the importance of the people amidst all the profits. Zuckerburg’s statements this past week mentioned he wants to prioritize the legacy he is leaving for his child and the world his kid will grow up in. He intends to balance the amount of personal content and advertisements on Newsfeeds to create an experience that puts the consumer first – while still allows the digital marketing boom to flourish. Because at the end of the day, behind every IP address, piece of Big Data, and screen – there are people. So thanks, Mark, for setting a trend in the tech industry and making the statement that profits can be made and ethics can be prioritized.

To sum it all up – I think it’s crazy important that we as digital marketing professionals realize the unique privilege we have to impact the lives of consumers.





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