In this day and age, it is extremely important for a brand to be more than just their product, right? We know that customers want more out of the deal, and one of the most recent trends among the ever growing population of the yoga obsessed, man bun enthusiast, and kale connoisseur, otherwise known as a millennial, is the need for environmental friendly brands. Those who have accepted the fact that global warming is real want to feel like they are doing something to help and top brands have taken advantage of the this.
One of these brands is the popular jean brand, Madewell by J. Crew. Madewell launched its “Blue Jeans Go Green” campaign in 2017, in which they promise to take any of your old beloved jeans, recycle them, and turn them into housing installation for communities in need. Customers who follow the brand on social media will usually be reminded of Blue Jeans Go Green once a week with a post that includes a picture of blue jeans and “how to” details. Not only can you drop off the jeans at your nearby store, you also receive $20 off your next purchase and enter in a chance to win free jeans. Madewell also does an awesome job showcasing their impact and the impact of its participants on their website that number the total pairs recycled, amount of waste saved from landfills, and houses warmed from the installation. Although the video below is provided on the website, it may also be influential to include video on their other social media platforms or to show the overall impacts of the campaign.