Marketing In The NFL

Marketing In The NFL

 

With the NFL season coming to an end in a few short weeks, there has been many marketing strategies put to use this season. The fan base for theNFL in very large in the US, as most people either keep up with it or at least know that the season is underway, through watching the games or seeing highlights on all social media, Thursday through Monday. Most large businesses know this and have begun trying to reach their potential consumers through advertising the NFL and players through some sort of business ploy. Some examples of this: State Farm insurance having commercials starring Aaron Rodgers, all the way to a Finishline shoe store ad with Julio Jones in it, etc. These brands create the ads incorporating these NFL stars to attract the attention of football fans all over the nation, with the hopes of it bringing more business to them.

Also the NFL makes its brand a desirable one for advertising to companies, as it continues to expand and gain more viewers. One of the biggest things that has attracted many new fans is fantasy football, which has become very popular in recent years. Almost every one of my friends is involved in at least one fantasy football league, because it is fun and makes any NFL game much more exciting. Through this, people that have never even cared about football, now give it a shot because their friends have convinced them to join a fantasy football league.

 

The demographics for football have grown as the NFL has become international, with games being played in London and Mexico every year. The opportunities for businesses to get more recognition through advertising andmarketing strategies linked to the NFL has become a popular choice of big brands.


Justin Stevens

Justin Stevens

January 18, 2018at 11:30 am

Fantasy football is one of my favorite hobbies during football season. It is a great way to connect and talk with friends you might not see all the time. It would be interesting to see how the NFL could expand on this aspect of football. I’m sure there are many ways they could improve the interface and enhance the experience for their fantasy football users.

Cameron Smith

Cameron Smith

January 18, 2018at 12:37 pm

Im also a huge fantasy football player! I honestly do not think the NFL will actively push fantasy football because it could be seen as gambling. I think it is the job of the companies who make fantasy happen (Espn or Yahoo) to enhance the experience the gameplay. These companies will continue to push that envelope because of the growing popularity of fantasy sports but I would not be surprised to see a sign up fee pop up in the next few years.

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