MoviePass Mania

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MoviePass Mania

If you love going to see movies at the movie theater, there’s a good chance you’ve seen word of something called MoviePass being spread online. MoviePass is a startup run by Netflix co-founder Mitch Lowe. Essentially, for $9.95 a month, you have full access to all theaters in the U.S. who take debit cards at a maximum of one visit per day, excluding 3D and IMAX showings. MoviePass is attempting to fill all the empty seats in theaters which could allow several things to take place.

MoviePass has partnered with and sold a majority stake to an analytics company called Helios and Matheson Analytics in order to amass a large customer base and collect data to better understand viewing behaviors. That information could then be used to target advertisements and other marketing materials to subscribers. Not only can MoviePass make a successful business around paying for people who wouldn’t normally go to the theaters as often, but the theaters themselves are able to fill their theaters up as well as sell concessions to those who wouldn’t normally pay for concessions.

The company started in 2011 with a business model similar to a gym, where they hoped customers would pay for subscriptions but not use it as much as they intended. However, now they are centered around their data-based business model and will most likely take years to blow up. That being said, if you love movies you should consider trying out a 3-month subscription to see if it’s worth it for you.


Julia Kostakos

Julia Kostakos

January 18, 2018at 2:12 pm

I just ordered a MoviePass and I had actually been really curious about how it was funded. To me this seemed like a no brainer purchase, but considering that the funding comes from giving data to an analytics company, I could see how some people might be funny about that and not purchase the MoviePass. I am also very curious to know how movie theaters feel about the MoviePass or if they are indifferent toward it since most of their sales come from concessions anyways.

Collin Nicholls

Collin Nicholls

January 18, 2018at 3:20 pm

Wow what an awesome company. Thanks you for sharing. I love going to the movies but find it too expensive to be worth it when I can usually watch something for free from the comfort of my bed. Anyways, I am going to check this out!

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