New York Yankees and Google Arts: A Social Media Win

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New York Yankees and Google Arts: A Social Media Win

This week, Google has put the internet in hysterics with its recent app, Google Arts and Culture. The app provides the user the opportunity to see thousands of different artworks, browse the selections by time, style, or theme color, take virtual tours, save your favorite works to your personal collection, and show local museums in your area. However, the most intriguing feature is the find your portrait feature. This allows you to take a selfie and Google will use facial recognition software to search through their databases to see if there are similarities between you and any of the paintings or artworks in their collection.

The selfie feature has taken off, creating funny pictures and memes all over Twitter and Facebook. The most interesting post I saw was a tweet from the New York Yankees. They tweeted a picture of a portrait of a man and asked their followers which current Yankee it resembled the most. This was an interesting and unique way of engaging with their followers while also taking advantage of a current social trend. Further, the Yankees have done a decent job of creating content that their fans and followers enjoy. They have created post season polls for fans to participate in and posted count down tweets counting down the days until spring training. All in all, I think they are doing a pretty good job of creating a social media presence that their fans both engage with and enjoy. If they continue to capitalize on current trends and fads, their presence will more than likely only get stronger and more solidified.


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