What are we talking about here?
As technology and digital media have become more readily available, the sports industry has grown astronomically. Not just in sheer revenue, exposure and popularity, but also in how fans interact with their favorite players and teams. A key part of this interaction is to have fans become personally invested in their sports idols, including getting to know them off the field as people, not just athletes. Many professional and college teams have entire Community Relations departments tasked with bringing these athletes out into the community to make their city better and give back to their fans; much of this is accomplished through digital marketing. This blog will be highlighting the ways in which various sports organizations are giving back, and using their voice to better their communities through digital marketing avenues.
With cameo appearances in Pitch Perfect 2, and an illustrious commercial career with State Farm, Clay Matthews is just as recognized by the average Green Bay Cheesehead as he is by those who have no desire to ever watch a down of football. He has a loyal following of fans, and has diversified his fan base in the past couple of years with his heavy TV and social media presence. But when he is not delivering monstrous hits on running backs, or pestering Aaron Rodgers on set, Matthews works closely with a nonprofit called CureDuchenne, which works to fundraise and create awareness for the type of muscular dystrophy that causes fatal muscle degeneration in boys. He has participated in the NFL’s campaign ‘My Cause My Cleats’ encouraging NFL players to become involved in a charitable organization they hold close to them. In December, Matthews did a donations matching campaign to raise money for research and awareness. “I challenge each and every one of you out there to use your platform to do something to better your community,” Matthews said. In the 6 years, that Matthews has been involved, the community has gone from no hope to a cure, to the FDA approving a drug that can help 13% of those afflicted. While you cannot say that Matthews is solely responsible, having someone who has such a huge platform and fan base using social media to inform and make others aware of a need has definitely been a huge factor in helping give these boys hope.
Matthews pictured with Hawken Miller, who was born with Duchenne’s and is the son of founders Debra and Paul.
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