Amazon. It used to be that website you would go on to buy your Dad his favorite book for his birthday. Now I can probably speak for most people when I say I can use that website for just about anything. The empire Amazon has managed to create since the day they first launched in 1994 is something that not many companies say that have ever or will ever achieve.
I would bet money that almost all the students at UGA have an Amazon account. How could you not? The 2-click buying process on the website or app takes less time to purchase an item than it does to brush your teeth. Amazon is on the top of every marketer and businesses’s mind today. The amount of products that are only sold through Amazon online is mind blowing, yet they are still making one heck of a business. People in this day and age want the convenience factor, and Amazon has made their way not only to the top of every marketers mind, but every consumers mind as well.
Amazon portrays themselves as consumer-obsessed and consumer centric, which has contributed to their growth and will continue to help them immensely in the market. Who doesn’t love a company that loves them back?
How does this relate to digital marketing? Other than the fact that Amazon ads are plastered just about everywhere you look, Amazon’s digital advertising revenue is growing at an enormous predicted rate of 40 percent a year, while it currently captures 2.5 percent of the market. Google and Facebook together make up more than 50 percent of the ad market, but statistics show that Amazon is about to grow faster than both these booming companies. Retail businesses who haven’t figured out how to get their e-commerce running better figure out quickly.
As Generation Y and millennial consumers, we are completely engrossed in this phenomenon of online shopping, marketing, and all things digital. We love Amazon, we worship it, and we love the fact that we can order almost anything and everything online with just a few clicks on our phones. Amazon is doing more than just capturing the attention of consumers, they are capturing the entirety of the advertising and e-commerce market everywhere.