Needless to say in today’s world many people hide behind their twitter handles or instagram accounts to state things that they would never say to someone’s face. Today, in our culture, subtweeting is a common practice to offend a specific group of followers and create a reaction. This petty childish act has now made its way into the food industry and is being used by many companies to spread their products in a whole new way. This trend started with Wendy’s and Denny’s but Moon Pie, an underdog in the dessert industry, has been using its semi-offensive tweets and twitter fights with users to promote its brand and create a spectacle within the twitter world.
It’s no secret that people love drama. They love to be involved in a scandal or any type of sticky situation however they can. Why else would people be so obsessed with the Bachelorette? People like to be part of the drama. When Moon Pie first introduced this tactic to the market, they were reliant on their quick witty responses to combat the critics. Even through the criticism of the product, the fight between these critics and the Moon Pie account allowed many people on twitter entertainment and inspiration to send hateful messages of their own. When Moon Pie kept contributing such witty responses, everyone wanted to join in. This tweets and responses went absolutely viral and have been seen by a large majority of the twitter population.
Some of Moon Pie’s best tweets have been in response to a man who stated, “Your time is wasted managing a social media account” on a Saturday night at 11:04. To which Moon Pie replied, “Buddy it’s saturday night and you’re talking to a marshmallow sandwich on the internet.”
Is twitter fighting with consumers the way to make customers want to buy more Moon Pies or is Moon Pie wasting their time fighting with meaningless critics of their products? Either way, Moon Pie has made a name for itself within the twitter world as a savage, sarcastic account that isn’t afraid to insult you. Only time will tell if this practice will be beneficial to Moon Pie’s ability to thrive within the dessert industry.