The Good, The Bad and The Ugly: Moonpie’s Rise to Twitter Fame

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The Good, The Bad and The Ugly: Moonpie’s Rise to Twitter Fame

Needless to say in today’s world many people hide behind their twitter handles or instagram accounts to state things that they would never say to someone’s face. Today, in our culture, subtweeting is a common practice to offend a specific group of followers and create a reaction. This petty childish act has now made its way into the food industry and is being used by many companies to spread their products in a whole new way. This trend started with Wendy’s and Denny’s but Moon Pie, an underdog in the dessert industry, has been using its semi-offensive tweets and twitter fights with users to promote its brand and create a spectacle within the twitter world.

It’s no secret that people love drama. They love to be involved in a scandal or any type of sticky situation however they can. Why else would people be so obsessed with the Bachelorette? People like to be part of the drama. When Moon Pie first introduced this tactic to the market, they were reliant on their quick witty responses to combat the critics. Even through the criticism of the product, the fight between these critics and the Moon Pie account allowed many people on twitter entertainment and inspiration to send hateful messages of their own. When Moon Pie kept contributing such witty responses, everyone wanted to join in. This tweets and responses went absolutely viral and have been seen by a large majority of the twitter population.

Some of Moon Pie’s best tweets have been in response to a man who stated, “Your time is wasted managing a social media account” on a Saturday night at 11:04. To which Moon Pie replied, “Buddy it’s saturday night and you’re talking to a marshmallow sandwich on the internet.”

Is twitter fighting with consumers the way to make customers want to buy more Moon Pies or is Moon Pie wasting their time fighting with meaningless critics of their products? Either way, Moon Pie has made a name for itself within the twitter world as a savage, sarcastic account that isn’t afraid to insult you. Only time will tell if this practice will be beneficial to Moon Pie’s ability to thrive within the dessert industry.


2 Comments

Nicholas Davis

Nicholas Davis

January 18, 2018at 2:51 pm

Isn’t is crazy to think that we as humans are so caught up in drama, that companies on social media start it just to attract attention? I believe so. But then again, it is humorous and honestly a way to change up and target certain groups. I myself love moon pies but definitively don’t know many others that do. This was a great post! well written and such a good and interesting topic.

Eli Awbrey

Eli Awbrey

January 18, 2018at 3:23 pm

I, too, have become a rabid fan of the official MoonPie account on Twitter. I think it is particularly cool that a company has entrusted one of their official social media accounts to a seemingly young adult who isn’t afraid to toe the line of behaving inappropriately in interactions with potential customers. I think it has not yet become inappropriate, and that the account manager has done a clever job of engaging fans and haters alike. Hopefully this boosts sales of Moon Pies so that they do not have to abandon this method and adopt a more conservative approach toward social media engagements.

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