#WeddingsAndTheWeb

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#WeddingsAndTheWeb

As a college student, I feel as if every time I get on social media someone else is engaged or married. Without fail, every one starts to ask, “What’s your wedding hashtag?” Over the holidays, my brother had his own wedding. With our last name being Tanner, the bride quickly settled on #GettingTanner. Then, days before the wedding, we were sitting on the couch. She turned to me panicked and said, “I forgot to make a Snapchat filter for the wedding!” We spent the next hour creating one online. Crisis Averted.

However, it got me thinking about the affect of digital marketing on weddings. Etsy, The Knot, Wedding Wire, and, of course, Snapchat itself, have all provided ways to create wedding Snapchat filters. There are even websites that aid you in creating a wedding hashtag. Not to mention wedding websites. One of the first things brides seek to do after their beautiful engagement is create their wedding website. They list the story of how they met, the bridal party and a gallery of pictures. Then, they go on to advertise who their photographer was, and they prompt guests to stay at certain hotels and visit certain restaurants. You better believe marketers are on top of this.

An article by Madeline Jacobson, 4 Wedding Insiders Share Their Digital Marketing Strategies, describes just how much companies have bought into this. Kaleigh Wiese, founder of Méldeen, discusses how heavily her company now uses analytics to tap into the industry. From researching keywords used in wedding hashtags to spending time exploring Pinterest to discover the latest trends, Méldeen is not naive to the connection between digital marketing and weddings, and they are not the only ones. As this connection grows stronger, social media sites, photographers, catering companies, hotels and more will all have to pay attention to this trend or the bride and groom may just ride away without them…

 


3 Comments

Carly Dubay

Carly Dubay

January 18, 2018at 12:11 pm

Love this! It’s interesting to see how florists, caterers, photographers, etc. market their services to consumers as well as how the bride and groom market their own wedding to friends and guests.

Cathy Lee

Cathy Lee

January 18, 2018at 12:21 pm

Seriously so true. Everyone around me is starting to get engaged and married and the amount of impact social media and digital marketing has on them has really changed and implemented new traditions in weddings.

Madeline Wellstead

Madeline Wellstead

January 18, 2018at 12:56 pm

I agree! Also I agree with Cathy^. I feel like posting your wedding and wedding hashtags on social media is so desired that more and more people are rushing to get married because they see everyone on social media doing it.

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