An online clothing store called Shop Brunch Babe started by young women who grew up near my home town is selling out of inventory right and left. Some of you reading this probably know who they are, and they are working social media brilliantly! Especially using their Instagram profile as their main channel. They have over 14,000 followers and growing. They are constantly uploading cute photos of themselves in their outfits, which always reminds me that I need to buy more. That’s good news for their bottom line, but bad news for my bank account! They use so many different tactics through their instagram page. They will use flash sales driving a ton of traffic to their page, a tactic called “Final Few”, and links on the pictures to go straight to their product to purchase like shown on the screenshot. These intelligent business women don’t just add pictures of the products. They use editing with the lighting and create an emotional tie with the pictures by posting in front of chic and artistic walls, shops, etc. When you click on their Instagram profile you immediately feel like you stepped inside a warm rainbow because of the design they created and feel the itch to start pulling out the credit card.
Most importantly, they have created strong report and ties within the community of Loganville, Grayson, Athens, Atlanta, and many more major cities within Georgia where they are known. There has also been celebrity individuals that have posted pictures of themselves wearing Shop Brunch Babe inventory which is so important. Of course they are smart and capitalize on this by re-posting the pictures on their page. They know who their main TM is and they are sitting in the most perfect channel to reach them. For small business owners, it’s important to know who you want to reach so you can chose which way to go like these ladies did so beautifully. They are making Instagram work for them and I don’t see this business slowing down anytime soon!