Digital Migration

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Digital Migration

Rt if you agree that Instagram was once top of the list on the social bandwagon, along with exchanging follows between friends and family (okay maybe not always family). Instagram was a way to express our style, our whereabouts, our life outside of school, and sometimes even our angst.

Fast-forward a few years and next thing you know your grandma is requesting to follow you, or you find out that your new boss also has an Instagram account. And dare I say that your 10-year old niece has a main account and a finsta account now too?! Whether or not you would consider that a catastrophe, I believe that these new actions are changing the very face and purpose of one of the greatest social media apps ever.

Now let’s rewind back more than just a few years. If you’ve seen The Social Network then you basically know how and why the infamous Facebook came about. It bloomed into a social hub for young adults and university students alike, and the expression it welcomed was far from professional attire. Public relationship statuses, check-ins at your local bar, and grammar-less (sometimes vulgar) comments were all relatively normal and accepted in the young bubble of Facebook. But now that we’ve all connected with our friends’ dads and our coworkers’ daughters, our behavior on Facebook has taken a gradual turn. Now that more businesses and individuals from other generations are infiltrating our world of Facebook, we’ve become more risk-averse and career-minded about our presence on this platform. The bigger the audience, the more we have to cater to. Don’t tell me that you or your friends have never posted about attending some highly intellectual conference to impress the honors academic director who just became your Facebook friend, or that you’ve never had to screen your past pictures before accepting your mom’s friend request. By this point, I have fully accepted that Facebook is NOT the online platform to fully express yourself, which is why I (and I’m sure many others) have moved on to Instagram.

But Houston, we have a problem. The same evolution in target reach on Facebook is now happening on Instagram, whether we like finstas or not. The same older and younger users who drove the “fun” out of Facebook are starting to make us millennials move our candidness away from Instagram, at least from our main accounts. That’s the whole point of a finsta now, right? To post all your not so perfect shots and angst for your selectively private audience to see? All this to say, where next? I wouldn’t be surprised if a couple years from now, we will need finsta accounts for our finsta accounts, or that we’ll hop onto a new social media platform that will allow us young adults to take our business faces off. Let me know what you think, because I may also just be wrong about this whole thing.


3 Comments

Lynsie Belan

Lynsie Belan

January 22, 2018at 1:46 pm

I totally agree with this. I found myself making a finsta a few months ago so I could post funny videos of me and my friends doing things that weren’t illegal by any means, but I wouldn’t want a future employer to see my personal life. I almost use my finsta as a way to share funny videos or life happenings (of myself) without having to share them with the whole world. Almost like a group chat.

Megan Clinton

Megan Clinton

January 22, 2018at 2:12 pm

Yeah, I totally agree with your argument. I have seen this trend in my personal life and also while working with different brands on their social media pages. More and more individuals and brands are moving to Instagram and leaving Facebook. Facebook is being seen as the old and outdated social media sight, even though it is only a decade old. More and more brands are moving to Instagram because the younger generations are using that platform as their main source of media.

Sadie Fitzgerald

Sadie Fitzgerald

January 22, 2018at 2:32 pm

Loved your argument! And how relatable your whole topic is with how popularized social media and the different types of it. I think finsta accounts are extremely relevant especially now with that huge story about the Alabama sorority girl misusing hers and posting very rude and terrible comments. I have also noticed too how facebook has an older following than instagram now does.

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