Analyzing the Social Media Platforms of College Football’s Top 10 Teams: Part 2

Analyzing the Social Media Platforms of College Football’s Top 10 Teams: Part 2

This blog continues my series of analyzing the social media platforms of the top ten college football teams from this past season. This post will examine the efforts of the #9 ranked team, the TCU Horned Frogs.

TCU’s social media accounts have a following of 157K on Facebook, 165K on Twitter, and 43K on Instagram. In the past couple weeks, TCU has posted content recognizing former players in the NFL, big plays from last season, recognition on their Alamo Bowl victory, and updates on current players starting back at practice and in class.

On Facebook and Instagram, TCU posts the same content with minimal variation.




There appears to be more variation, because the Facebook gallery does not include to videos that have been posted. Also, when posting multiple pictures on Instagram on the same post, it only appears in the gallery as the first picture uploaded on that post.

On the other hand, TCU’s Twitter offers more content than its Facebook and Twitter accounts. The account offered retweets of former players, head coach Gary Patterson, and media recognizing their team. Granted, Twitter’s users are expecting more daily content from the same account rather than accounts on Facebook or Instagram.

In contrast with the Auburn Tigers’ Instagram account, TCU did not prioritize maintaining an “aesthetic” around their colors – purple, white, and black.

Overall, TCU does a decent job pushing content to their fans. However, they could be more creative with how they differentiate their content on Instagram and Facebook. A more diverse social media portfolio could engage fans throughout the day, no matter which platform fans go to.

My next blog post will feature the #8 team in the country – Penn State University.

Jordan Brower

Jordan Brower

January 22, 2018at 4:06 pm

I’ve always wondered the effects of posting essentially the same things but on different platforms (i.e. Facebook and Instagram for TCU). Do people recognize the consistency between the two and flock towards it? Or would consumers be more attracted to a social media profile if its content differed from the same owner’s profile on a different social media platform? The fact that their Twitter has the most followers could say something about it. Or maybe there’s more sport fans on Twitter. But either way, its interesting to see how these teams market themselves!

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