Becoming the Barefoot Blonde

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Becoming the Barefoot Blonde

Bloggers, internet famous stars, and young small business entrepreneurs are taking over the digital world as we speak. With their growing, widespread knowledge of the ins-and-outs of technology and the world-wide-web, they know just what they have to do to be successful in a technologically dependent world like ours has become.

Amber Fillerup Clark (age 27), also known as the Barefoot Blonde, is a perfect example of how a young individual can take over the internet and use digital marketing platforms such as Twitter, Instagram and Pinterest, to build their own business. In After college, Amber began blogging and documenting her travels, style, and hair tutorials and began to gain a large following of loyal fans. She posted what she wore and where to buy the items that she used and also what hair products or tools that she uses on a daily basis during her everyday routine. In more recent years, as she has had her two children, ages four and two, she has added parenting into her mix of posts. By doing this, she caught the attention of companies looking to sponsor her to sell their products to her followers. Some of these companies include MAC Cosmetics, Nordstrom, and Shutterfly. These companies, among others, would contact her directly and send her free products so long as she gave them a shoutout or an advertisement of her personally using the products on her platforms. Sponsorships like this have become a very prominent digital marketing technique for many companies and it has proven to be a very effective way to market products. Today, with her 1.3 million Instagram followers and 227,000 YouTube subscribers, her sponsored posts average about $13,000 each.

In 2010, she began the process to launch her own business with her husband, Barefoot Blonde Hair, which eventually debuted in October of 2016. Barefoot Blonde Hair is an online store that sells authentic hair extensions in 22 different shades for all different types of hair. In order to sell her extensions and self-advertise, she posts pictures and videos of her wearing the products and also makes hair tutorials showing her followers and customers how to use and style the extensions. Amber also posts pictures of other models wearing the extensions and often advertises pop-up booths around where she lives and where her business is so that people can come and try on the products.

Amber and her husband David have built their joint company on digital platforms alone. Until this year, their business was completely dependent on the online store and advertisements on social media, and now it has become a nationally known company. This is a perfect example of how digital platforms can be the initial basis of a small business in this day and age. Digital marketing is taking over the world, and with young entrepreneurs like Amber Fillerup Clark, free-to-use digital platforms, and enough time and dedication, anyone can become their own business owner.

 

Check Amber out on these webpages:

Instagram: @amberfillerup

Extension Shop: barefootblondehair.com

Blog: barefootblonde.com


3 Comments

Lauren Godleski

Lauren Godleski

January 22, 2018at 8:37 pm

This is so interesting because this past summer during my internship, it was my responsibility to reach out to people like the Barefoot Blonde to promote our brand and products. I love how we are in a day and age where an otherwise “average” person can make themselves into a brand and an empire. I think this influencer market is starting to become a little saturated as well, though. So it will be interesting to see where this trend goes in the future.

Dominique Kennerly

Dominique Kennerly

January 22, 2018at 8:43 pm

It’s crazy how anyone can be an influencer and from there grow into their own brand nowadays! From Youtube product reviews to blogs to lifestyle Instagrams, it easier now more than ever to capitalize and profit from social media. What strategies do you think she used to grow her Instagram to the point where she felt comfortable to launch her own business and has it changed since?

Charlotte Reynolds

Charlotte Reynolds

January 23, 2018at 2:31 pm

I love Amber Fillerup!! My friends and I talk about her all the time and how cool her Instagram account is. It is so interesting that she can start her own company solely from growing her Instagram. It also goes to show that you have to start your career somewhere. Start small and eventually it will grow bigger. I love her account and am an avid follower. Great post!

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