About the Company
Entourage is a boutique that sells trending fashion pieces all below $42. Unlike other boutiques in the town, Entourage is not a locally owned boutique nor is it located in the historic downtown district. This boutique is also located in many college towns including Auburn, AL, Clemson, SC, Columbia, SC, Statesboro, GA, and Tuscaloosa, AL indicating that their target market is college students.
So, How Does Entourage Reach this Demographic?
Just like Cheeky Peach, Entourage uses social media marketing to gain traction in the market. With 86k followers on instagram, they have a solid market where they push new products. They include a link in the bio which is an interactive feed with pieces easily identifiable from the instagram feed. After choosing the item, they are then redirected to the website checkout where they can order the product. It’s that easy for the customer.
Pretty instantly after posting on Instagram, they are able to see how the market reacts to their pieces by the amount of likes, content of the comments, and purchases made. This is a free way to analyze how products do in the market, and allows the company to make decisions on which items should move to sale, which promotions should take place, and how to replenish best-sellers.
Entourage not only markets on Instagram, but they also have a texting service that allows customers to be notified any time they have a promotion running or an exclusive coupon code the customer can use. The company is all about saving money; from all the clothes being under $42, to their emailing and texting list, you will never miss out on the sales.