Georgia Football’s Digital Marketing

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Georgia Football’s Digital Marketing

It’s Thursday in Athens! Yes I know what you’re thinking, “Chris that’s not how the saying goes. It’s supposed to be Saturday in Athens.” You’re right… I will admit that Saturday is the normal saying, but Thursday is just as exciting. Georgia Football usually releases their hype videos on their social media platforms on Thursday before the game on Saturday. This is something as a die-hard Dawg fan that I wait for intently. This speaks wonders about how well UGA Football markets themselves and gets the fans excited and involved. Every Thursday after the hype video is released I have to scroll for 10 minutes on my Facebook timeline to find anything other than one of my friends or myself sharing the UGA hype video. They have created a culture through their social media that unifies all fans with two simple words that express the sentiments of the entire bulldog nation… “Hype Video.”

The following link is to the video UGA Football released right before the Rose Bowl.

https://www.facebook.com/FootballUGA/videos/1377845039005639/?hc_ref=ARRkOhX2wer-kAaBh1m3WB0tbiwn-snna0ZSQZJZVxhu_G8OIfxRHRqKIv54D66A6ws

Oh you feel like running through a wall after watching that too? Good I’m glad I’m not the only one. The voice of the narrator that just pierces my attention and reminds me of a young Morgan Freeman. The videography with different clips in high-definition of the best plays throughout the year. The clips of Sony and Nick being best friends and the best running back duo in all of college football. All of these things just solidify how excited I am for the upcoming game. I always said my freshman year that if our team was as good as our hype videos were we would be one of the best teams in the nation. And guess what happened? This year our football team was just as good as our hype videos and boy was that fun.

Another way UGA Football creates excitement about the team is the way they tweet out information and a short video of new signees. It gets fans excited about up and coming players on the team and has students like myself dreaming of the endless opportunities this program has in its future. With every new 5 star commit that Kirby “The Chosen One” Smart signs my excitement level about the future grows exponentially. The following is an example of the #1 rated dual threat QB, Justin Fields, announcement of signing via Twitter.

https://twitter.com/FootballUGA/status/943534140418351104

 

The University of Georgia does an outstanding job of marketing their culture and team to their fans. It’s why our fans are so dedicated. It’s why we outnumbered Oklahoma fans at the Rose Bowl all the way across the country in Pasadena, California. It’s why we took over Notre Dame’s stadium in South Bend. It’s why the Dawgs travel and it’s why we will continue to be the best fan base in the country. So next fall keep your eyes out for the Dawgs and for Hype Video Thursdays.


1 Comment

Dominique Kennerly

Dominique Kennerly

January 22, 2018at 9:00 pm

First off, GO DAWGS! I agree and think UGA has done a great job instilling and maintaining the UGA pride students and alumni have for the university. They create a deeper association between UGA and phrases / words like heart, commitment, and passion through well-executed hype videos. My only critique is that it heavily favors football while other less SEC popular sports receive little publicity. I’d love to see if such videos and imagery could translate well across UGA athletics as a whole. With that being said, there still is truly no tradition more worth of envy, no institution worthy of such loyalty, as the University of Georgia

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