Living in Athens, GA is a great experience. It is a town full of great food, football, rich history, and amazing local shops. You can find a variety of products from vintage clothing to colorful stationary. Many of the shops are small, meaning that they do not have the same large budget that larger corporations, such as Urban Outfitters, have for marketing. This is where creativity, word-of-mouth, and experience comes into play to help these businesses establish themselves in the community and make a profit.
One of the ways that these businesses are able to reach their audience and generate traffic towards their stores is through social media. However, this only works if it is used effectively. Businesses need to know how to use this platform in the right context so that they can reap the most benefits. In no particular order, here are the local shops that I believe are doing a great job at utilizing social media to market their business.
K.A. Artist Shop
Facebook: The K.A. Artist Shop
Pinterest: The Kristen Ashely Artist Shop
The K.A. Artist Shop is the one-stop-shop for all of your creative needs. They have planners, specialty paper, pens for calligraphy, cards, and so much more. Their creativity is boldly displayed on their multiple social media channels.
On the shop’s Twitter and Instagram there are pictures of work completed at the classes that are taught there, along with aesthetically pleasing photos and quotes about art and creativity. They also use Instagram, Twitter, and Facebook to constantly update followers about what is happening in-store and event/class reminders. Lastly, the shop utilizes Pinterest to show some of the amazing art that customers could create with their newly purchased art supplies.
K.A. Artist Shop effectively uses social media to keep their customers informed and showcase the beautiful art that can be made with the many supplies that they have to offer.
K.A. Artist Shop Location: 127 N Jackson St. It is between The Pita Pit and Dynamite Clothing.
Facebook: Cheeky Peach
Pinterest: Cheeky Peach
Cheeky Peach is a fashion boutique for the chic and savvy girl who likes to make an impression. The store has many different clothing items that are stylish, classy, and versatile. The beautiful fashions that this store has to offer is proudly displayed on their social media sites. On Instagram, the boutique shows the multiple clothing items they have to offer styled on local models. Also on their Instagram and Twitter are fun quotes and gifs that encompasses the store’s image and grabs the attention of their target market.
I believe Facebook is where this boutique really shows their expertise. There are updates on the store, event reminders, event flyers, photos of merchandise, and more. One of the best things that Cheeky Peach does through Facebook is provide an outlet for open communication with customers. This is where customers can shop, see what is happening, and chat with sales associates about various items; this is perfect for the loyal customers who may not have the luxury of having the brick-and-mortar in their backyard. Cheeky Peach does a wonderful job of using social media to engage and produce positive results.
Cheeky Peach Location: 160 W Clayton St. It is next door to Wing Zone and across the street from J. Crew.
Facebook: Sonia Says
Unlike the other businesses on this list Sonia Says is not located in Downtown Athens. This could make it difficult for the shop to have a steady flow of foot traffic; however, they make sure that people know who they are and where they are through their social media. This shop only has two social channels but they know how to use it to their advantage.
The target market for this store is a mixture of an older and younger demographic so they have adjusted their social media strategy with this in mind. The store synchronizes their Instagram and Facebook so that the same updates, reminders, and images can be seen by the different age groups that use the different social media sites. The shop does a great job at displaying merchandise and show casing Athens. The models seen on their pages are local women who are shot at many different locations around Athens. The store does a wonderful job at not only supporting themselves, but also the thriving community around them.
Sonia Says Location: 798 Prince Ave. It is down the street form Dunkin’ Donuts and The Taco Stand.
Facebook: Dynamite Clothing
Dynamite Clothing is a vintage boutique full of treasures you may not even know you needed. It is a fun store that can brighten anyone’s day with all of the interesting things it has to offer. This boutique also has limited social media channels but that does not mean that they are lacking in the department. The store’s Facebook page is full of updates about new inventory coming through the store and information about sales, changing store hours, and more. The boutique’s Instagram is where customers can interact with the shop; the page features many customers wearing the items they have bought and allows followers to see the same items in many different styles. The page also allows open communication; customers can ask questions about the store and/or merchandise and get answers in a timely manner.
Dynamite Clothing does a great job of engaging and interacting with customers through social media. They are not on multiple sites; however, they excellently execute their social media strategy by valuing quality over quantity.
Dynamite Clothing Location: 143 N Jackson St. It is between K.A. Artist Shop and Adams Optics.
Creature Comforts Brewing Co.
Facebook: Creature Comforts
Creature Comforts Brewing Co. is brewery that is known for their crafted beers and fun atmosphere. The brewery is the destination for great beer and a great time. This business does a great job at displaying themselves and reaching out through its social media. On Facebook, there are multiple posts about upcoming events, new products, and updates on the brewery itself. Many of the same pictures can be found on their Instagram page with updates so that a different audience can be met.
The brewery’s Twitter is where they engage a little more. They not only have their usual updates but there are also retweets from customers and newspapers on what they think of the beers offered. Creature Comforts Brewing Co. does a great job of keeping their target audience informed on what they are currently doing and plan to do in the future to enhance their products and brand.
Creature Comforts Brewing Co. Location: 271 W Hancock Ave.
All in all these businesses are doing a great job at updating, engaging, and reaching their target market through the social media pages they have created. Each of these shops have proved that it is not about how much money you have to spend on resources, but about how you can utilize the resources that are already available. Next time you find yourself on Instagram, Twitter, Facebook, Pinterest, or walking down the streets of Athens, keep an eye out for these shops and see how they are trying to grab your attention through your phone.