The Food Network has become more than a place to refer to for a great pasta recipe, it is now even looked to for digital marketing success. Their brand itself has become so much more than a hub for different chefs to showcase their recipes. It is now a network of websites, magazines and television shows that have successfully mastered the art of digital marketing. It plays off of people’s lifestyles and has become extremely social media savvy. After doing some research, many other people have noticed how the Food Network has enhanced their marketing strategies over the years and here are some take-aways I have gathered.
One of their main aspects they play to is transparency. The titles and descriptions of their shows give the person watching an exact idea of what they are getting. For the mom that needs a quick and healthy meal for her family, she can look to Rachael Ray’s 30 Minute Meals. For the people craving Italian food? Giada’s traditional Italian cuisine has to be your go-to show. As for people like my family who love Southern food, Paula Deen’s Home Cooking Show is a favorite. They show this transparency through their articles in their magazine as well giving to the point titles. I think that some brands could learn a thing from the Food Network, that sometimes it is better to be straight forward instead of trying to provide a twist.
One of the more simple trends that seems so obvious that the Food Network uses to their advantage is making things as easy as possible. The more advance technology becomes as time goes on, the easier user’s expect their digital experience to be, especially on their website. if you look on their homepage, they have provided an easy social page where users can connect while they also offer a simple way to stream their channel to your computer. Sometimes simplicity is the best trend there is. Keep the Food Network about the food!
Also one of the last trends I have noticed is that everyone loves food, so if you can somehow incorporate a platter of deserts in your marketing campaign, you definitely should. Food Network already has the upper hand with this trend, since their entire content is practically dedicated in providing their users and viewers with delicious meals. Although Food Network has become an empire and a go-to place for food lovers all around the world, there is still always room for improvement. As their network keeps growing, as should their ideas.