The Big Baller Brand

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The Big Baller Brand

LaMelo, LiAngelo, Lonzo, and of course Lavar. These four men make up the unprecedented Ball family. A family built on national stardom gained by ridiculous claims and even more ridiculous marketing techniques. It all started when the father, Lavar Ball, claimed his son would become the most valuable player in the National Basketball Association his first year as a professional.  Furthermore, he made the assumption that his son would surpass basketball greats such as Steph Curry, LeBron James, and even the incomparable Michael Jordan.

Lonzo, the eldest of the Ball family boys, was the star prodigy of Lavar. He was a senior at the University of California, Los Angeles and was recording statistics in basketball that were catching all types of eyes. However, until his father Lavar started making such claims, he was not a household name in sports. This was a marketing technique that few had seen, or rather none had ever seen before. Lavar was basically creating a platform for his son’s talent, one that would allow his family to prosper and create their own brand. As Lonzo finished his career in college, Lavar became more entwined in his son’s life; making appearances on talk shows, and continuing to make his outrageous claims about Lonzo’s future in the National Basketball Association (NBA). It was the perfect way to create enough spotlight for Lavar to launch a brand that could change sports forever. This brand was known as the Big Baller Brand, a family owned basketball brand that Lavar would showcase his three sons as the primary endorsers. As Lonzo neared the beginning of his new career with the Los Angeles Lakers, an NBA team highly praised by his father Lavar, the Big Baller Brand set out creating merchandise.

The first piece of apparel marketed was the ZO2 Prime Remix signature sneaker. November 24, 2017, was the day the first Big Baller Brand signature sneaker was scheduled to ship to those who were willing to pay the lucrative $495 price tag. Lavar’s dream had now become a reality. His son, Lonzo, would be playing in the NBA showcasing the family sneaker design on one of the most famous franchises in the world. What better way to build a brand than that of the fame and riches in Los Angeles? Time may only tell, but currently Lavar ball and his Big Baller Brand may be on rocket ship course straight for the top with the amount of free marketing they are obtaining.

 

 

 

 

 

http://www.espn.com/nba/story/_/id/21519419/more-year-build-big-baller-brand-expected-ship-first-signature-shoe-today


2 Comments

S.K. Palmer

S.K. Palmer

January 22, 2018at 11:32 pm

I really like your post! I never quite considered Lavar Ball’s actions as a marketing technique, but you are absolutely correct about his actions. As you have said, he made outrageous claims about his son’s future in the NBA and brought a lot of attention to himself, only to drop the Big Baller Brand. I would have never thought to view these actions through the eyes of a marketer. He very clearly makes calculated, marketing moves to build his brand and ultimately create a household name through his ostentatious claims. Great take on such an interesting situation!

Davis Gray

Davis Gray

January 23, 2018at 3:10 am

I’ve always wondered if Lavar was just a loud-mouth idiot who happened to get famous because of it or if he actually planned out what he was doing and capitalized on the free attention the media gives him. I guess we’ll never know but it’s interesting to think about.

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