Yesterday afternoon the Jacksonville Jaguars played the New England Patriots in the AFC championship game and in a tragic turn of event the Patriots are going to the Super Bowl yet again. Before I go on let me preface: I am neither a Jags or Patriots fan and I typically don’t keep up with the NFL as much as I should, However, yesterday I found extremely excited for the game and here’s why: Through the use of some awesome social media tactics in the past couple of weeks the Jags made me, along with most of America, a fan! So much so that I would jump up and cheer when Blake Bortles (who I had never heard of in my life a couple weeks ago) made a good play. I wanted to Jags to win so badly, partially because I’m still salty about the Patriots beating the Falcons last year, but mainly because I was constantly reminded through my Facebook feed, Twitter and Instagram why they deserve it! Here are some of the masterful ways the Jags got us all rooting for them, starting with my favorite video:
The Jags immediately admit that a lot of America doesn’t know a lot about them, which is true because its been a while since the team didn’t have the 3rd or 4th worst record in the NFL. What the video does so well is play into the hype that comes with cheering for the Jags, because who doesn’t love the underdog? The video is informative, fun and grabs your attention from start to finish- all the components needed for a successful marketing campaign. They invite us all to be Jaguars, and I for one accepted the invitation. The best line of all: “If you bought a car, you are a Jaguar.” So yesterday I was a Jaguar too. The Jag’s presence on social media did not stop with their loss and they made sure to tweet on their official account to their fans saying things like “You’ve been Duval Til We Die, We cannot thank you enough” and “Now its time to work to get there next year.” Fans took to twitter as well:
In the past I don’t think I have ever seen a NFL team play up social media as much as the Jags have recently and I think it was extremely successful in promoting their team. I will be looking out for the Jags in the future and even though they didn’t win yesterday, they had a lot of people rooting for them that they never would have if they hadn’t used digital marketing to recruit new fans, even if it was just for a day. It will be interesting to see how football teams utilize social media in the future now that teams such as the Jacksonville Jaguars have proven it so successful.