The Jacksonville Jaguars- America’s Football Team

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The Jacksonville Jaguars- America’s Football Team

Yesterday afternoon the Jacksonville Jaguars played the New England Patriots in the AFC championship game and in a tragic turn of event the Patriots are going to the Super Bowl yet again. Before I go on let me preface: I am neither a Jags or Patriots fan and I typically don’t keep up with the NFL as much as I should, However, yesterday I found myself extremely excited for the game and here’s why: Through the use of some awesome social media tactics in the past couple of weeks the Jags made me, along with most of America, a fan! So much so that I would jump up and cheer when Blake Bortles (who I had never heard of in my life a couple weeks ago) made a good play. I wanted to Jags to win so badly, partially because I’m still salty about the Patriots beating the Falcons last year, but mainly because I was constantly reminded through my Facebook feed, Twitter and Instagram why they deserve it! Here are some of the masterful ways the Jags got us all rooting for them, starting with my favorite video:

 

 

The Jags immediately admit that a lot of America doesn’t know a lot about them, which is true because its been a while since the team didn’t have the 3rd or 4th worst record in the NFL. What the video does so well is play into the hype that comes with cheering for the Jags, because who doesn’t love the underdog? The video is informative, fun and grabs your attention from start to finish- all the components needed for a successful marketing campaign. They invite us all to be Jaguars, and I for one accepted the invitation. The best line of all: “If you bought a car, you are a Jaguar.” So yesterday I was a Jaguar too. The Jag’s presence on social media did not stop with their loss and they made sure to tweet on their official account to their fans saying things like “You’ve been Duval Til We Die, We cannot thank you enough” and “Now its time to work to get there next year.” Fans took to twitter as well:

 

 

In the past I don’t think I have ever seen a NFL team play up social media as much as the Jags have recently and I think it was extremely successful in promoting their team. I will be looking out for the Jags in the future and even though they didn’t win yesterday, they had a lot of people rooting for them that they never would have if they hadn’t used digital marketing to recruit new fans, even if it was just for a day. It will be interesting to see how football teams utilize social media in the future now that teams such as the Jacksonville Jaguars have proven it so successful.


3 Comments

William Oster

William Oster

January 22, 2018at 6:51 pm

It is definitely great to see a professional sports team really use social media to capitalize on their on-field success. The Jags have certainly gained a lot of fans over the last couple of weeks, and their digital marketing team deserves a lot of credit.

Caitlin Glenn

Caitlin Glenn

January 22, 2018at 9:19 pm

I always love seeing these types reactions, especially from the fans. It creates a sense of community, and it’s usually pretty funny as well. It’s cool that social media has the power to bring everyone, in different places,
together for a single cause.

Diego Medina

Diego Medina

January 23, 2018at 10:07 am

Man, this Bortles guy really is the LeBron James of the NFL! I am from Philly and am an Eagles fan, sorry about the loss in the first round, I am not sure which fan base hates the Pats the most but it’s safe to say that the Jags had America behind them. When you have a cinderella story such as the Jags, you really want it to pan out like a movie. That’s why football may always be the most popular sport in the US, there’s so much more to it than just the game. I personally loved the “GOAT vs the BOAT” trend that was going on on twitter. Bortles played a game, and with some help from Fournette and their defense, man they were in it. I guess we will get to watch another team take on the deathstar this year *shoulder shrug* But hey, Go Birds!

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