Yelp Me!

  • 3

Yelp Me!

Although many people overlook Yelp as a marketing tool, it is in fact one of the hottest online marketing tools and competes with the greats Google and Facebook. Even though Yelp is a huge free marketing tool, left in the wrong hands it can destroy a business. A recent study by Dimensional Research showed that 95% of customers are going to share a bad customer experience, while only 87% of customers will share about a good experience. If the negative reviews greatly out shadow the positive reviews for your business then customers are far less likely to visit your store, restaurant, etc. These negative reviews are often detrimental to small local businesses or tourism based businesses.

There are several steps that can be taken to ensure Yelp does not destroy your business. The first step is to “claim” your Yelp listing. Then you should add several quality photos of your business/service, list the hours of operation, include an accurate address and phone number, and then provide a detailed business description.

The next step is to then monitor the types of reviews customers are posting and if possible try and respond to several of the more negative reviews. You should acknowledge the post and the issue described and politely ask the person to contact you offline. When addressing the customer you should always be polite and do not begin to argue back and forth in the comments for the whole internet to see. Another tip is to wait until you are no longer upset about the review before responding.

 


About Author

Leanne Burgess

Leanne Burgess

UGA '19 Marketing Major with Digital Marketing Emphasis Sports Management Minor Entrepreneurship Certificate

3 Comments

Kenya Wint

Kenya Wint

January 22, 2018at 9:22 pm

I enjoy your perspective on the influence and impact yelp has on businesses, especially small businesses. The authenticity and raw comments of YELP users serves as a huge benefit to a potential consumer in terms of allocation of time and money. However, recognizing that not every bad comment is a true reflection of a company is imperative. It is important for companies that might be experiencing negative reviews to know how to respond to those criticisms and make changes accordingly. Great blog post!

Tania Toledo Zavala

Tania Toledo Zavala

January 22, 2018at 11:00 pm

I agree Yelp is very important. For companies located in areas of high tourism, Yelp is a site they must manage. Consumers trust websites like Yelp because these third party opinions are seen as more credible and more relatable since it is coming from other consumers. Great read!

Kathryn Baker

Kathryn Baker

January 23, 2018at 9:31 am

I really enjoyed this post! I can definitely agree that I’m more likely to leave a Yelp review about an experience that I disliked rather than one I enjoyed. Also, I think it’s really important for companies to keep up with the reviews that they get on Yelp. I always check Yelp reviews of places I’ve never been before, and the negative reviews usually stand out more. Good insight!

Leave a Reply

Join our Email List

Countdown to SPARKsouth

SPARKsouthSeptember 28, 2018
4 days to go.
< 2018 >
September-February
  • No Events
Subscribe