What happens when your roommate comes up with a crazy idea to throw a murder mystery dinner in your small downtown apartment? Oh, it actually happens. And I’m not talking about any small gathering. I mean costumes, characters, a catered Italian dinner, champagne, butlers, and a murder. Yes, this all went down in my living room, and it wouldn’t of happened without the help of social media. From the planning to the aftermath, social media played a key role.
While we would have loved for the event to be an open invitation, there’s just no way to accommodate over 20 people to a sit-down dinner in our roughly 600 sqft apartment. In order to attend the event, you had to make an exclusive guest list, pay $22 for a ticket (yes, my roommate basically charged a cover to get in our apartment), and commit to being your assigned character for the entire night. Facebook’s feature to create private events made it possible for my roommate to send out invitations with a click of a button. No longer are the days of sitting at your kitchen table, searching for each of your friends addresses, and spending hours stuffing envelopes to send out invitations that might get lost in the mail. Social media makes this tedious task a breeze. Additionally, leading up to the event, my roommate was able to send out additional details and answer any questions guests had on the event page itself. Social media allows people to both share information and stay informed.
During the Event
In the many planning meetings leading up the event, the use of phones during the event was discussed. At first, my roommate and her co-host were concerned with phones taking away from the experience. But the more they talked about it, they thought about the publicity opportunities phones brought. When throwing such a unique party, why keep it a secret? Social media creates buzz around events. By posting on platforms like Snapchat, Instagram, and Facebook it created an event that others not at the event would be interested in and talk about.
While I thought this was just a fun event that we would all look back on, it turned into the topic of conversation for coming weeks. “What was on your story last weekend?””Wait… your roommate actually organized an entire murder mystery event!?” The social media buzz actually worked.
If my roommate and her friends can blow up a small event in my living room, imagine the power social media brings to marketers. Small events become big events, people can connect with content they want, and anything can be publicized with the click of a button. These are just a few of the many benefits social media brings. As social media continues to expand and develop, we will begin see more and more marketers utilizing this tool to better their businesses.
Experiencing this event first hand, I realized how social media can market even the smallest of things. In fact, social media made the party so successful, my roommate had to plan another. Coming up next, One Night of Revival: Studio 54 Nightclub.
Disclaimer: nobody was harmed (or murdered) in the making of this blog post.