When it comes to music, concerts are the ultimate experience. Sure, you can download just about any album and go on YouTube to find almost any band or musician playing. But how does that compare to live music. If the rest of the world is anything like me, I would take a concert over listening to it on any device, no matter how great the quality of the speakers are. You get taken over by your surroundings as the bass shakes the floor and the lights put your focus on one thing. No matter how crazy the night gets, it’s relaxing to be somewhere you have to focus on what’s in front of you. Take that a step further. If you’re like me, small music venues are the optimal location. When I’m looking for a concert to go to around Atlanta, you better be sure I would choose the Tabernacle or Terminal West everyday before I would go to a concert at the Infinite Energy Center.
So, when all of the most popular bands and musicians are going to the huge arenas and stadiums, what happens to the small local venues? Recently, all over the world, those venues have been suffering. There’s one movement in the UK to try to help save some of those spots by raising money to help the venues afford the increasing rent payments.
But what can the venues do on their own? They can take advantage of the thing that every Millennial and Gen X-er uses. Social Media.
If you are like me, there isn’t a day that goes by where I don’t flick through my Instagram to see what my friends are up to while getting a glimpse into the life of my favorite celebrities and musicians. Social media allows people to sell an experience. So why not sell an incredible night of drinks with friends and an intimate party hosted by your favorite band? Doesn’t that sound better than “Come buy tickets to see a band.” If music venues took more time to cultivate a following that loves what they are offering and see’s their service as unique experience, they might have an platform where they can interact with and improve their relationship with concert goers.