How Wendy’s Transformed Marketing on Twitter

How Wendy’s Transformed Marketing on Twitter

Viral marketing has been a trend that has been very hard to conquer in recent times. Fast food chains all over the country were looking for new ways to breach this trend with varied levels of success. That is, until Wendy’s came along. Looking for a new way to do things, Wendy’s decided that their best bet would be to go on Twitter. Instead of the usual tweets, however, Wendy’s decided that they would use their Twitter account to stir up controversy and increase engagement. They decided to start “roasting” people and competitors, bringing in a lot of engagement through likes, retweets, and comments. By using sarcastic and “offensive” humor, Wendy’s has had much success on their Twitter account and has increased social media involvement and mentions by extraordinary numbers.

Since originally starting this campaign, Wendy’s has decided to stick with it. Last year, they decided to go into a “Twitter war” with Burger King, and the internet is convinced that Wendy’s won. The “war” started off with Wendy’s posting a picture for their new 4 for $4 deal. Burger King decided to take a stab at them with their new 5 for $4 deal, noting “because 5 is better than 4.” A Twitter user responded to this by asking the official Wendy’s account what they were going to fire back with, and Wendys responded with “edible food.”

 

This special approach to social media marketing has gained a lot of attention, with many other competitors trying similar approaches. Ultimately, however, they have not been very successful. Wendy’s takes the cake in being both humorous and original in all their jokes, which is something that none of the other competitors have been able to replicate. Wendys may have set a precedent that all others should look to perfect.

 

Sources:

https://www.agorapulse.com/blog/wendys-twitter-account

https://www.eater.com/2016/1/25/10828218/wendys-burger-king-social-media-battle


Danielle Phillips

Danielle Phillips

January 23, 2018at 12:20 pm

I have seen a spike in companies going back and forth on social media with their competition as well, in hopes to gain attention to their brand. I agree Wendy’s is original with their jokes!

Colin Welsh

Colin Welsh

January 23, 2018at 12:25 pm

I think what Wendy’s is doing is a great marketing technique. It is capturing the attention of even those not interested in the fast food markets. Whoever is behind these tweets is using humor and satire to create a platform for Wendy’s marketing campaigns. It will be interesting to see where this takes the brand and how it will influence the sell of Wendy’s products.

Catherine Gibson

Catherine Gibson

January 23, 2018at 1:24 pm

I think that this marketing technique is amazing. Multiple people have mentioned to me what they’ve been doing and I’ve also seen many other big companies and brands starting to use this unique approach. To me it’s a marketing approach that’s a lot more relaxed which I think consumers appreciate.

Isabel Pentaleri

Isabel Pentaleri

January 23, 2018at 1:55 pm

Wendy’s twitter is a great marketing tool because it generates a lot of engagement with their brand without having to spend their marketing budget.

Leave a Reply

Join our Email List

Countdown to Graduation

GraduationMay 4, 2018
Happy Graduation!
< 2018 >
June-November
  • No Events
Subscribe