Ahhh, craft beer. Very few things are as satisfying to me as watching a reddish amber IPA flow from the tap; besides the first sip that is! Around Athens there are four breweries: Terrapin, Creature Comforts, Copper Creek Brewing, and Southern Brewing Company. Of these I enjoy Southern Brewing Company the most. Southern Brewing sits on a beautiful 15 acre plot of land just two and a half miles north of downtown Athens. On a beautiful sunny day Southern Brewing could be mistook for a public park, with dogs and their owners playing fetch, friends playing corn hole, and tossing around the old pigskin. Besides the wonderful property and fun to be had they boast a large selection of craft beer brewed on site with dozens of options to pick from daily. I was disappointed when a friend of mine had never heard of the place which sparked my search into how they are marketing to consumers and if it was doing them the justice they deserve.
Upon reviewing both Southern Brewing’s Twitter and Facebook accounts it was clear to me that while they are reaching out to their audience with posts on their social media pages consistently they are not creating content that people will share or interact with. Boasting close to 3,000 followers they should be getting more than three favorites a tweet and at most a couple of retweets. While their Facebook page has a more impressive 9,000 people who keep up with SBC their number of likes and shares could stand for improvement. However, SBC is doing a great job with keeping things fresh by having karaoke nights twice a month and offering free beer on service industry appreciation nights. These nights always attract me and my coworkers along with tons of others. They also host cornhole tournaments and are good at keeping up good relations with restaurants around town that sell their brews. I think they should keep interacting with local restaurants and charities through events and through their social media pages like they have been doing as this establishes good will. With this being said I will say that I first heard of SBC through word of mouth and have been a fan since then. I have continued this by suggesting this to friends and acquaintances looking for somewhere to try new beer.