Super Mario Madness

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Super Mario Madness

If you love video games, especially games on Nintendo, then the initial talks and subsequent release of the new Nintendo Switch, and specifically Super Mario Odyssey, must have been incredibly exciting. The Nintendo Switch is a slick looking device, going with bright controllers to really give it that Nintendo aesthetic and feel. With a new console to sell, Nintendo needed an exceptional game to compliment the new console. Super Mario Odyssey isn’t just a great game with new mechanics, but Nintendo utilized so many old mechanics from old games as well. This allowed them to appeal to the older segment of the gaming population through nostalgia, as well as give the younger segment to get a feel for some homages to old games.

Nintendo also did a great job advertising for Super Mario Odyssey’s release with commercials and online videos. They released a music video (shown below) to advertise the game which received over 9.2 million views in just 2 weeks. Success in advertising the game was proven when Super Mario Odyssey became the second-best-selling game on Amazon for 2017 before it even launched. It shows that for company’s like Nintendo, who have a longtime positive relationship with it’s customers, it’s conceivable to continue to keep tapping in to nostalgic appeal as well as doing what they have always done.


3 Comments

Sara Orta

Sara Orta

January 23, 2018at 2:35 pm

I’ve been playing these Mario Bros games since I was little and I’m so happy they keep making more advertisments and campaings for Super Mario!

Colin Richard

Colin Richard

January 23, 2018at 2:43 pm

I grew up playing Mario Kart on Gamecube so I’m really glad to see they’re still coming out with new games and doing a good job of advertising them. I haven’t played any of the new ones but it looks like a lot of people have been buying them

Dan Larkin

Dan Larkin

January 23, 2018at 2:58 pm

Growing up, I typically only played Nintendo games if I was over at one of my friends’ houses, but games like Mario Kart were definitely always fun to play. When I went home for Christmas break, a couple of my friends actually had the new Nintendo Switch, and I was pretty impressed by it. Personally, I had not paid much attention to the advertising Nintendo had been doing, but when i tried out the new console with my friend, I liked it a lot. I’m glad to see these video game companies keep making the classic games I used to enjoy like Mario Kart and Crash Bandicoot and are able to advertise them so well.

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