The Anti-Social Millenials

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The Anti-Social Millenials

One of my colleges this week shared a video with discussing the future trends in 2018. The video points out many new trends, but I noticed a theme that many of these trends emphasizes people becoming more and more unsocial. Then, in class we were discussing how Amazon has acquired Whole Foods. We discussed what this meant. Amazon is now delivering Whole Foods groceries to consumers doorsteps. Then, we discussed the new Amazon grocery stores. Consumers can walk into the grocery store and instead of waiting in line to check, they are charged for their groceries on their Amazon account. Then some said out loud, “I think this will be a great success because millennials hate interpersonal communication.

There was something about that sentence that intrigued me. As I began to think about it I realized that it is becoming more and more available that people can live without having to ever talk to other humans. This is becoming the trend for all business to figure out a way to serve consumers through technology that doesn’t require any human interaction. And by doing this they record all our decisions and collect data on us. It seems to be a win win for both parties.

But, from the beginning of time humans have needed to communicate others. Psychologist will tell us the need for nurture. We learn growing up in primary school the importance of interacting with other humans. Our ancestors have developed languages so that we could communicate with each other. Then, thousands of years later, we developed technology so that we could communicate simultaneously across the globe with each other. It’s ironic that the same technology originally invented to help us communicate is now being used so that we don’t ever have to with each.

After thinking about this for a while, I wonder if there will one day be a backlash from this. Will the generations after us be socially awkward, or will they change and learn the importance of interpersonal communication?

About Author

Melanie Rabon

Melanie Rabon

I am currently working towards a degree in Marketing and Fashion Merchandising at the University of Georgia. My goal upon graduating is to find a career path that marries both my marketing and merchandising degrees. This blog will focus mainly on digital marketing but I intend on sneaking a few merchandising topics in here. I have a love for local businesses, so I want this blog to be a place where I can share how local business can compete with large corporate companies through digital marketing.

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