Week 2: Brett’s Restaurant

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Week 2: Brett’s Restaurant

Hello again,

For my blog today I’m going talk about the place I had lunch on Friday, Brett’s Restaurant on Atlanta Highway. Brett’s probably isn’t one of the most well known restaurants it Athens, but I have never had a bad experience there. The food is always good (get the Topped Chopped its awesome) and the service is pretty hard to beat. The menu has pretty much something for any person preferences, and they offer a giant burger challenge (like something off of Man v. Food). The restaurant must do a great job of keeping its customers (from what I could tell most of the other customers were regulars).

For the purpose of this assignment, I looked for the ways that Brett’s was trying to connect with their customers other than by serving them food. They have a reward point system where you earn points every time you eat there, which you can eventually trade in on a free meal. There were your typical “Like us on Facebook” signs scattered around the room, and plaque for the certificate of excellence given to them by TripAdvisor. Upon looking at their Facebook page, (https://www.facebook.com/BrettsCasualAmerican/) , It was obvious this place was very popular with its customers. There were over 120 reviews and the overall rating was 4.8/5. They have almost 2000 followers on Facebook to whom they interact with on the daily basis, posting specials, replying to comments, etc. The restaurants website (http://brettscasualamerican.com/) is also very effective at establishing a personal connection. The website makes it very easy to connect with them and learn more about the menu, catering options, and other aspects of the restaurant (there is even a link to review them on yelp). Personally, I think Brett’s does an awesome job of connecting with its customers, and other non-chain restaurants should view Brett’s as example of how to use social platforms to expand and attract more customers. Overall I think Brett’s is definitely a place to check out if you are wanting to break the chain and try something new in Athens.

Thanks for reading,

-Justin Stevens

1 Comment

Kyle Lewis

Kyle Lewis

January 23, 2018at 11:38 am

I think Brett’s has overcome a lot of tough boundaries in the Athens restaurant market attributable to good social media efforts. Its hard for a restaurant to have such a passionate customer base and high score when you have a location like Brett’s. Most people attribute Athens best restaurants with the downtown scene. I think Brett’s has overcome their location by appealing to a more local audience (native Athenians) and providing a great customer experience.

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