How landing Amazon HQ could affect Atlanta

How landing Amazon HQ could affect Atlanta

Many cities who put their bids in for the second Amazon HQ are looking to grab a “golden” ticket. Over the past decade, Amazon has been a very hot topic; from selling books online to becoming one of the most powerful companies of our time, Jeff Bezos seems to be able to do it all. With Amazon’s recent purchase of Whole Foods and their search for their second headquarters, it is clear that they have more for us in store. But what would this “golden” ticket look like? And would it all be sunshine and rainbows?

For starters, $5 billion in construction spending to build their second headquarters. This project would bring in a ton of jobs for construction and running the headquarters itself, not to mention the number of companies it would attract to its city of choice. Amazon promised at least 50,000 jobs upon opening. And indirectly, just imagine the economic effect of having these new jobs; new cars, purchases, living expenses, housing, tourists etc.

But there is also some serious concern (if) HQ2 would choose Atlanta as its home. Current residents overall enjoy the housing prices in and around the city, but what will happen to housing with this monster of a company coming in? Many have voiced their concern for a steep rise in housing prices and many even have a fear of having to leave their homes/neighborhoods. Amazon would bring in high-paying jobs which most likely correlates to high-end surrounding housing projects. Another concern is the traffic. Yes… just imagine Atlanta traffic at its worst and then some more!! Getting to and back from work would be a (MAJOR) pain if no solutions would be found for this.

But all in all, of course, we would want to have Amazon. To me, the pros definitely out-weigh the cons (note: there is much more to consider/cover on HQ2). Housing can be solved, traffic can somehow be re-directed. Easier said than done, but where there is a will, there is a way.


Jordan Brower

Jordan Brower

February 1, 2018at 12:12 pm

I’ve seen a ton of videos about how different cities’ mayors are essentially trying to “bribe” Amazon (legally) to choose their city. I wonder if they ever think about the cons of having such a massive new development come to their city, or if they see the jobs and profit figures and take it as a win.
Or maybe they’ve weighed out the options and see the pros as out-weighing the cons?
Regardless, it’d be interesting to have Amazon HQ be in Atlanta, especially seeing that Hartsfield-Jackson is already one of the busiest airports in the world.

Jeremy Haysman

Jeremy Haysman

February 1, 2018at 12:15 pm

I really enjoy reading this post. I think that you are absolutely right when you said there could be some issues regarding property prices if Amazon does place a headquarters in Atlanta. With that being said, I think it is also important to factor in the large number of jobs the location will create for locals.

Taarini Nayar

Taarini Nayar

February 1, 2018at 9:03 pm

The proposals cities have put forward on HQ2 are really staggering but I am also curious as to how these potential negatives will be addressed. Gentrification has already become an issue in pockets of Atlanta so there would have to be safety nets in place to make sure the rich/poor disparity doesn’t widen as a side effect of this.

Daniel Mathis

Daniel Mathis

February 3, 2018at 5:49 pm

I’ve thought a lot about the impacts on Atlanta of Amazon choosing the city, mostly for selfish reasons. I grew up in rural Georgia and I’m tired of this state being a mid-tier, backwater state. Atlanta has grown a tremendous amount in the past 20 years, but most big cities have. So in a relative sense, Atlanta hasn’t moved much.

But Amazon moving to Atlanta could transform this state, perhaps not immediately but it definitely could within 15 years. There would be pressure on the state legislature and Governor to increase infrastructure and education spending. Atlanta’s growth with Amazon could overpower the rural interests and have the city finally get the large investments it needs. Amazon moving here would be a tremendous boost to UGA as one of the two premier public Universities within this state. Amazon could invigorate the tech scene in Atlanta, which until now has been dominated by third-party logistics companies.

There will likely be a lot of negative externalities associated with Amazon choosing Atlanta. I fully expect renters to get priced out over time. Traffic could become extremely unbearable. Neighborhoods like Decatur could become gentrified, displacing people and their unique cultures. For selfish reasons though, I am very much hoping Amazon chooses Atlanta.

Leave a Reply

Join our Email List

Countdown to Graduation

GraduationMay 4, 2018
Happy Graduation!
< 2018 >
June-November
  • No Events
Subscribe