So as we humans are all (probably) aware, the biggest revolution in retail has been digital. Apps on our smartphone companions have made browsing and shopping so incredibly convenient.
Even though I am not the biggest shopper, I was surprised to realize I had never actually purchased anything directly from a retailers app (not Amazon, H&M, not anyone). Until now I had reserved apps to browsing, and if I really wanted something I always pulled it up on my computer since it somehow felt more secure and I am just accustomed to it.
Well, on a friend’s recommendation I was browsing a clothing company named Asos (think H&M except British) just to take a look. A few days later their Facebook ads kindly requested I download their app, and then I proceeded to purchase the green sweater following me around the web since I first browsed Asos’s site a week prior.
It was so easy to buy this sweater it is actually scary. From a marketing perspective apps are amazing because just imagine the amount of impulse buying happening. From my consumer perspective it was the smoothest, stress- free, checkout I had ever experienced and my first thought was “I should probably delete this app now”.
The best feature of their app by far is “Your Edit”. Asos collects information from articles you have browsed and bought before and puts together recommendations with a cute little message saying “We reckon you’ll like this lot”. The personal touch is very nice, and not too creepy, their user interface is clean and intuitive. Most importantly the sweater is very soft and a wonderful shade of green.
Well thank you Asos, I do like this lot