This week’s local Athens spot: 1000 Faces Coffee. After seeing a picture of this bright, nicely decorated local coffee shop on my friend’s snapchat story, I knew I wanted to try it. Not only did the coffee look good, but the shop itself appeared to be beautiful. I quickly enlisted one of my friend’s to join me on a Monday afternoon for a well-crafted vanilla latte. My friend had never heard of the place before, so I had a feeling 1000 Faces’ digital marketing could use some work.
As I approached the counter to order my drink, I glanced around the room for any indication that the coffee shop had a lively social media presence. There was nothing. No “check out our Instagram” or “like us on Facebook.” Nothing. And so my research began. I decided to focus my efforts on the shop’s Instagram page, and I was impressed to say the least.
Interactive with consumers, yet professionally appealing. The page posts pictures that were previously posted by customers, tagging each customer in his/her respective photo. As we know, consumer’s thrive on obtaining attention from their favorite shops. Not only do they enjoy being recognized for their creativity, but they feel valued as customers of the shop. However, 1000 Faces’ does a great job of choosing which pictures to repost, only selecting those that look professional (great lighting, perfect clarity, overall excellent photography).
Worldly and intent on bringing awareness to the bigger picture, yet wonderfully local. 1000 Faces’ Instagram shines a light on the fact that the shop’s mission is to connect the coffee consumer and coffee producer through quality, education, service, and friendly interactions. The shop posts pictures of Ethiopian coffee farmers while also highlighting a new employee from it’s storefront downtown each week. Additionally, 1000 Faces helps promote local non-profits through various events held at the shop, which are always promoted in an ascetically pleasing photo on Instagram.
1000 Faces does a great job of encompassing every aspect of its business on its Instagram page. I’m hoping that it will start to advertise its social media platforms around its storefront so that more people will be directed to the page. Overall, I would definitely recommend visiting both the storefront and the Instagram page of 1000 Faces. Both will keep you wanting more.