I recently spent the weekend in Bel Air, Maryland visiting family and found a gem of a coffee shop called Coffee Coffee. Coffee Coffee in Harford County, Maryland is a family owned business that offers a variety of pastries, lunch items, coffees and teas, and locally sourced products. It’s run by mother and daughter team Betsy Depman and Hillary Tayson and has been open since 2007. The mother daughter duo sponsor and participate in many community events for local organizations, schools, and churches. On the website it says, “We believe that promoting and participating in local, healthy and sustainable food movements within the community is important.”
While in town, I frequented the shop multiple times and enjoyed a variety of its products. My favorite combination had to be a salted caramel chocolate chip scuffin (a mix between a muffin and a scone) and a cappuccino. The interior atmosphere is very trendy but with a sort of local, hipster aesthetic. College students and families frequent the coffee shop and while I was there, one of the owner’s little girls ran out excitedly in her apron because she had just helped her mom bake something. The shop does a fantastic job with social media, utilizing Facebook, Instagram, and its website.
Its Instagram page has over 1,500 followers, and the shop frequently engages with its customers on the social media platform. It features pictures of its daily pastries and food, latte art, locally sourced products, and the occasional family photo. In its Instagram bio is a link that takes you to the Coffee Coffee blog, where announcements, events, and products are featured. With an average of 50 likes per photo, the number is fairly low for over 1,500 followers. This could be due to multiple issues, ranging from mediocre content to a lack of active followers. While the number of likes on a post could seem trivial with 1,500 followers, social media engagement is really so very important in this day and age. Coffee Coffee does post quite frequently and quality over quantity could be the answer to its problems.
Its Facebook page has a rating of 4.8 stars and over 3,500 likes and follows. Through this platform there seems to be much less engagement from the business and the customers. Its posts typically only receive 6 to 10 likes and that’s incredibly low for over 3,500 followers. This could be another quality over quantity issue with the shop occasionally posting multiple times a day. Sometimes with social media, less is more. Its website, www.coffeecoffee-online.com, is aesthetically pleasing with a well laid out design and excellent photos. Visitors are given the chance to learn a little bit about the shop, check out what is offered, read its blog, and even contact the shop.
Coffee Coffee does a decent job at managing its social media platforms but could benefit from taking a quality over quantity approach. The shop also could focus more on customer engagement on the Facebook page, possibly encouraging people to interact more. Overall, Coffee Coffee is a great little coffee shop in Bel Air, Maryland and you should expect to see great things from them in the future.