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Ahhhh…the many hours and days wasted withering away in your bedroom with your eyes glued to your laptop screen binging the newest available show from the streaming service taking the world by storm. The entertainment mogul we know as Netflix can be accessed right in the comfort of your pajamas has not only managed to erase companies like Blockbuster from the face of the earth, it has captured audiences from all walks of life because of their quick and humor-driven social marketing concepts that dominate spaces such as Twitter.

Aside from their mainstream commercials and fresh content to keep viewers coming back for more, the social marketing team deserves a round of applause for being so up-to-date with their tweets and Instagram posts. They know what makes youth culture laugh, cry, and everything in between, and using it to their advantage to make posts go viral. Though these efforts are minute on a grand revenue level, the personalization and  relatability assist in brand management. Brand management is one of the most important concepts to digitally marketing in a social space. The Netflix marketing team is contributing to the evoked set of peoples’ memories.

Youth culture in marketing means to sort through the thousands of images, brands, and logos to find things that speak to you on a personal level. Netflix is a company that is doing an excellent job of knowing their target and speaking their language. This trend of small marketing efforts through social media is starting to rise, so it will be interesting to see how the next generation will filter information.


Michael Black

Michael Black

February 5, 2018at 8:48 am

Great post! It is very interesting how some companies have done such a good job marketing on social media to young people whereas others either try way too hard and miss the boat completely or don’t even try at all. Netflix is consistently doing a great job with their accounts and it is amassing quite a nice following of loyal followers because of it.

Chris Callaway

Chris Callaway

February 5, 2018at 5:29 pm

I couldn’t agree more! I follow Netflix on Twitter because I love to browse my timeline looking for comedic relief on a stressful day. Netflix always has great tweets that not only make me laugh, but also advertise for their new shows at the same time. They have definitely created a persona and a brand on their social media platforms that connect to us millennials very well. I also like how you referenced the evoked set that we learned about in earlier marketing classes because that is exactly what Netflix is attempting to do. They want to be at the front of our minds whenever we think about a streaming service. I am also interested to see how the next generation interacts with Netflix. Will they respond to their ads the same way we do? Great blog and good points!

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